Path of Exile Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Path of Exile”? What is the Facebook ads cost of interest “Path of Exile”? ADCostly analyzed the advertising costs of the interest “Path of Exile”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Path of Exile”


Interest Audience CPC CPM
Path of Exile 194.13K $0.93 $7.41

The interest “Path of Exile” has 194.13K audiences in Facebook. The average CPC for interest “Path of Exile” in 2020 is $0.93, and the average CPM is $7.41. Interests related to “Path of Exile” include “Dungeon Siege”, “Rift (video game)”, “ArcheAge” and “Diablo III”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.51, and the average CPM is $27.04.

Country Audience CPC CPM
Brazil 19.61K 60.56% less than the US 59.39% less than the US
Thailand 12.23K 86.06% less than the US 89.31% less than the US
Poland 11.45K 41.43% less than the US 38.61% less than the US
Germany 8.74K 16.73% greater than the US 28.14% greater than the US
Vietnam 8.54K 26.29% greater than the US 50.78% less than the US

The interest”Dungeon Siege” has 28.54K audiences in the United States. The average CPC is $2.51, and the average CPM is $27.04. Except the United States, descending order by the number of audiences, the top five countries are Brazil, Thailand, Poland, Germany and Vietnam. Brazil has the most audiences, Its CPC 60.56% less than the US and CPM 59.39% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Norway 971 208.37% greater than the US 101.66% greater than the US
Denmark 2.13K 151.79% greater than the US 73.34% greater than the US
Netherlands 1.36K 88.45% greater than the US 37.83% greater than the US
Sweden 3.3K 82.87% greater than the US 98.59% greater than the US
Austria 1.17K 73.71% greater than the US 18.42% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Norway, Denmark, Netherlands, Sweden and Austria. Norway has the highest CPC, Its CPC 208.37% greater than the US and average CPM 101.66% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Norway 971 208.37% greater than the US 101.66% greater than the US
Sweden 3.3K 82.87% greater than the US 98.59% greater than the US
Finland 1.36K 58.96% greater than the US 92.16% greater than the US
Denmark 2.13K 151.79% greater than the US 73.34% greater than the US
Netherlands 1.36K 88.45% greater than the US 37.83% greater than the US

Except the United States, descending order according to average CPM price, the top five countries are Norway, Sweden, Finland, Denmark and Netherlands. Norway has the highest CPM, Its CPC 208.37% greater than the US and CPM 101.66% greater than the US.


5. Path of Exile Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Dungeon Siege 27.12K 20.43% less than Path of Exile 57.09% less than Path of Exile
Rift (video game) 4.0M 9.68% less than Path of Exile 41.84% less than Path of Exile
ArcheAge 1.15M 18.28% less than Path of Exile 40.62% less than Path of Exile
Diablo III 1.16M 122.58% less than Path of Exile 69.5% less than Path of Exile
Guild Wars (video game) 437.05K 8.6% less than Path of Exile 29.82% less than Path of Exile

Interests related to “Path of Exile” include “Dungeon Siege”, “Rift (video game)”, “ArcheAge”, “Diablo III” and “Guild Wars (video game)”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Path of Exile” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.