Pay it forward Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Pay it forward”? What is the Facebook ads cost of interest “Pay it forward”? ADCostly analyzed the advertising costs of the interest “Pay it forward”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Pay it forward”


Interest Audience CPC CPM
Pay it forward 4.77M $0.45 $6.96

The interest “Pay it forward” has 4.77M audiences in Facebook. The average CPC for interest “Pay it forward” in 2020 is $0.45, and the average CPM is $6.96. Interests related to “Pay it forward” include “Scar”, “Community service”, “Kindness” and “Gift”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.31, and the average CPM is $16.61.

Country Audience CPC CPM
Canada 314.94K 87.1% less than the US 46.12% greater than the US
Australia 214.73K 9.68% less than the US 45.57% less than the US
United Kingdom 157.47K 54.84% less than the US 60.99% less than the US
NewZealand 52.49K 100.0% less than the US 71.16% less than the US
Singapore 42.95K 100.0% less than the US 69.9% less than the US

The interest”Scar” has 2.72M audiences in the United States. The average CPC is $0.31, and the average CPM is $16.61. Except the United States, descending order by the number of audiences, the top five countries are Canada, Australia, United Kingdom, NewZealand and Singapore. Canada has the most audiences, Its CPC 87.1% less than the US and CPM 46.12% greater than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 214.73K 9.68% less than the US 45.57% less than the US
France 19.09K 22.58% less than the US 70.86% less than the US
United Kingdom 157.47K 54.84% less than the US 60.99% less than the US
Italy 4.77K 70.97% less than the US 79.23% less than the US
Germany 4.77K 80.65% less than the US 49.31% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, France, United Kingdom, Italy and Germany. Australia has the highest CPC, Its CPC 9.68% less than the US and average CPM 45.57% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 314.94K 87.1% less than the US 46.12% greater than the US
Australia 214.73K 9.68% less than the US 45.57% less than the US
Switzerland 4.77K 100.0% less than the US 47.32% less than the US
Germany 4.77K 80.65% less than the US 49.31% less than the US
Sweden 4.77K 100.0% less than the US 52.44% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Australia, Switzerland, Germany and Sweden. Canada has the highest CPM, Its CPC 87.1% less than the US and CPM 46.12% greater than the US.


5. Pay it forward Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Scar 80.77M 66.67% less than Pay it forward 20.11% less than Pay it forward
Community service 1.02M 55.56% less than Pay it forward 13.79% less than Pay it forward
Kindness 77.63M 24.44% greater than Pay it forward 49.71% less than Pay it forward
Gift 505.19M 55.56% greater than Pay it forward 171.41% greater than Pay it forward
Gift economy 1.19M 128.89% greater than Pay it forward 238.65% greater than Pay it forward

Interests related to “Pay it forward” include “Scar”, “Community service”, “Kindness”, “Gift” and “Gift economy”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Pay it forward” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.