Pay per click Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Pay per click”? What is the Facebook ads cost of interest “Pay per click”? ADCostly analyzed the advertising costs of the interest “Pay per click”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Pay per click”


Interest Audience CPC CPM
Pay per click 2.02M $1.2 $5.51

The interest “Pay per click” has 2.02M audiences in Facebook. The average CPC for interest “Pay per click” in 2020 is $1.2, and the average CPM is $5.51. Interests related to “Pay per click” include “Web analytics”, “Search engine marketing”, “Content marketing” and “Backlink”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.08, and the average CPM is $20.05.

Country Audience CPC CPM
India 334.74K 83.33% less than the US 90.92% less than the US
United Kingdom 264.16K 42.59% less than the US 29.98% less than the US
Canada 84.69K 82.41% less than the US 55.56% less than the US
Australia 68.56K 36.11% less than the US 43.99% less than the US
Nigeria 60.49K 98.15% less than the US 95.61% less than the US

The interest”Web analytics” has 445.64K audiences in the United States. The average CPC is $1.08, and the average CPM is $20.05. Except the United States, descending order by the number of audiences, the top five countries are India, United Kingdom, Canada, Australia and Nigeria. India has the most audiences, Its CPC 83.33% less than the US and CPM 90.92% less than the US.


Get More Target Audience From ADCostly

Learn More


3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Malaysia 24.2K 28.7% greater than the US 76.51% less than the US
Australia 68.56K 36.11% less than the US 43.99% less than the US
United Kingdom 264.16K 42.59% less than the US 29.98% less than the US
Germany 6.05K 53.7% less than the US 0.15% greater than the US
Thailand 8.07K 61.11% less than the US 93.82% less than the US

Except the United States, descending order according to CPC price, the top five countries are Malaysia, Australia, United Kingdom, Germany and Thailand. Malaysia has the highest CPC, Its CPC 28.7% greater than the US and average CPM 76.51% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 6.05K 100.0% less than the US 17.96% greater than the US
Germany 6.05K 53.7% less than the US 0.15% greater than the US
United Kingdom 264.16K 42.59% less than the US 29.98% less than the US
Ireland 8.07K 98.15% less than the US 36.86% less than the US
Slovakia 14.12K 100.0% less than the US 41.0% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Germany, United Kingdom, Ireland and Slovakia. Denmark has the highest CPM, Its CPC 100.0% less than the US and CPM 17.96% greater than the US.


5. Pay per click Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Web analytics 4.33M 0.83% greater than Pay per click 24.68% less than Pay per click
Search engine marketing 6.21M 38.33% less than Pay per click 5.63% less than Pay per click
Content marketing 16.31M 50.0% less than Pay per click 5.63% less than Pay per click
Backlink 1.14M 76.67% less than Pay per click 70.78% less than Pay per click
Marketing communications 49.98M 68.33% greater than Pay per click 16.15% less than Pay per click

Interests related to “Pay per click” include “Web analytics”, “Search engine marketing”, “Content marketing”, “Backlink” and “Marketing communications”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Pay per click” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.