Pay television Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Pay television”? What is the Facebook ads cost of interest “Pay television”? ADCostly analyzed the advertising costs of the interest “Pay television”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Pay television”


Interest Audience CPC CPM
Pay television 154.98M $0.48 $8.7

The interest “Pay television” has 154.98M audiences in Facebook. The average CPC for interest “Pay television” in 2020 is $0.48, and the average CPM is $8.7. Interests related to “Pay television” include “Shoptime”, “Video on demand”, “Broadcasting of sports events” and “High-definition television”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.82, and the average CPM is $16.73.

Country Audience CPC CPM
India 20.92M 89.02% less than the US 78.0% less than the US
Italy 15.19M 80.49% less than the US 58.28% less than the US
Brazil 8.99M 67.07% less than the US 44.53% less than the US
Mexico 8.68M 87.8% less than the US 68.56% less than the US
Philippines 7.59M 95.12% less than the US 79.26% less than the US

The interest”Shoptime” has 13.17M audiences in the United States. The average CPC is $0.82, and the average CPM is $16.73. Except the United States, descending order by the number of audiences, the top five countries are India, Italy, Brazil, Mexico and Philippines. India has the most audiences, Its CPC 89.02% less than the US and CPM 78.0% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 4.8M 28.05% less than the US 40.29% less than the US
Canada 1.55M 53.66% less than the US 31.5% less than the US
Australia 1.7M 63.41% less than the US 19.43% less than the US
Brazil 8.99M 67.07% less than the US 44.53% less than the US
Germany 1.55M 74.39% less than the US 5.2% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Canada, Australia, Brazil and Germany. United Kingdom has the highest CPC, Its CPC 28.05% less than the US and average CPM 40.29% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Germany 1.55M 74.39% less than the US 5.2% less than the US
Japan 1.08M 95.12% less than the US 11.84% less than the US
Australia 1.7M 63.41% less than the US 19.43% less than the US
Romania 929.85K 96.34% less than the US 21.34% less than the US
Taiwan(China) 1.39M 84.15% less than the US 24.57% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Germany, Japan, Australia, Romania and Taiwan(China). Germany has the highest CPM, Its CPC 74.39% less than the US and CPM 5.2% less than the US.


5. Pay television Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Shoptime 11.78M 18.75% less than Pay television 52.41% less than Pay television
Video on demand 125.79M 14.58% less than Pay television 61.49% less than Pay television
Broadcasting of sports events 42.13M 93.75% greater than Pay television 38.16% less than Pay television
High-definition television 362.7M 2.08% less than Pay television 19.08% less than Pay television
Terrestrial television 219.94M 137.5% greater than Pay television 92.07% less than Pay television

Interests related to “Pay television” include “Shoptime”, “Video on demand”, “Broadcasting of sports events”, “High-definition television” and “Terrestrial television”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Pay television” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.