Performance-based advertising Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Performance-based advertising”? What is the Facebook ads cost of interest “Performance-based advertising”? ADCostly analyzed the advertising costs of the interest “Performance-based advertising”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Performance-based advertising”


Interest Audience CPC CPM
Performance-based advertising 1.07M $0.28 $4.93

The interest “Performance-based advertising” has 1.07M audiences in Facebook. The average CPC for interest “Performance-based advertising” in 2020 is $0.28, and the average CPM is $4.93. Interests related to “Performance-based advertising” include “Coupons”, “Brand”, “Online advertising” and “Mobile marketing”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.54, and the average CPM is $14.58.

Country Audience CPC CPM
United Kingdom 75.04K 72.22% greater than the US 65.02% less than the US
Germany 66.46K 7.41% less than the US 66.74% less than the US
India 58.96K 81.48% less than the US 71.19% less than the US
Canada 41.81K 64.81% greater than the US 62.35% less than the US
Australia 31.09K 77.78% greater than the US 49.11% less than the US

The interest”Coupons” has 234.77K audiences in the United States. The average CPC is $0.54, and the average CPM is $14.58. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Germany, India, Canada and Australia. United Kingdom has the most audiences, Its CPC 72.22% greater than the US and CPM 65.02% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 75.04K 72.22% greater than the US 65.02% less than the US
Canada 41.81K 64.81% greater than the US 62.35% less than the US
Switzerland 3.22K 7.41% greater than the US 23.66% greater than the US
Germany 66.46K 7.41% less than the US 66.74% less than the US
Austria 15.01K 11.11% less than the US 76.13% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Canada, Switzerland, Germany and Austria. United Kingdom has the highest CPC, Its CPC 72.22% greater than the US and average CPM 65.02% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Switzerland 3.22K 7.41% greater than the US 23.66% greater than the US
Australia 31.09K 77.78% less than the US 49.11% less than the US
NewZealand 6.43K 75.93% less than the US 50.48% less than the US
Canada 41.81K 64.81% greater than the US 62.35% less than the US
United Kingdom 75.04K 72.22% greater than the US 65.02% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Switzerland, Australia, NewZealand, Canada and United Kingdom. Switzerland has the highest CPM, Its CPC 7.41% greater than the US and CPM 23.66% greater than the US.


5. Performance-based advertising Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Coupons 679.49M 14.29% less than Performance-based advertising 52.94% less than Performance-based advertising
Brand 764.62M 292.86% greater than Performance-based advertising 49.49% less than Performance-based advertising
Online advertising 183.93M 142.86% greater than Performance-based advertising 79.51% less than Performance-based advertising
Mobile marketing 1.1M 142.86% greater than Performance-based advertising 114.6% less than Performance-based advertising
Online shopping 1.58B 28.57% less than Performance-based advertising 66.73% less than Performance-based advertising

Interests related to “Performance-based advertising” include “Coupons”, “Brand”, “Online advertising”, “Mobile marketing” and “Online shopping”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Performance-based advertising” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.