Photography Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Photography”? What is the Facebook ads cost of interest “Photography”? ADCostly analyzed the advertising costs of the interest “Photography”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Photography”


Interest Audience CPC CPM
Photography 1.31B $0.72 $10.39

The interest “Photography” has 1.31B audiences in Facebook. The average CPC for interest “Photography” in 2020 is $0.72, and the average CPM is $10.39. Interests related to “Photography” include “Food photography”, “Photojournalism”, “Underwater photography” and “Bride”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.78, and the average CPM is $26.01.

Country Audience CPC CPM
India 126.14M 85.9% less than the US 97.12% less than the US
Indonesia 77.53M 92.31% less than the US 96.19% less than the US
Mexico 64.39M 93.59% less than the US 85.47% less than the US
Philippines 44.68M 100.0% less than the US 61.55% less than the US
Thailand 38.11M 66.67% less than the US 82.43% less than the US

The interest”Food photography” has 140.6M audiences in the United States. The average CPC is $0.78, and the average CPM is $26.01. Except the United States, descending order by the number of audiences, the top five countries are India, Indonesia, Mexico, Philippines and Thailand. India has the most audiences, Its CPC 85.9% less than the US and CPM 97.12% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 19.71M 2.56% less than the US 63.05% less than the US
United Kingdom 27.59M 21.79% less than the US 42.52% less than the US
Japan 9.2M 30.77% less than the US 55.94% less than the US
Taiwan(China) 13.14M 58.97% less than the US 42.33% less than the US
Canada 15.77M 62.82% less than the US 44.14% less than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, United Kingdom, Japan, Taiwan(China) and Canada. Germany has the highest CPC, Its CPC 2.56% less than the US and average CPM 63.05% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 11.83M 100.0% less than the US 51.63% greater than the US
Australia 11.83M 98.72% less than the US 25.18% less than the US
Taiwan(China) 13.14M 58.97% less than the US 42.33% less than the US
United Kingdom 27.59M 21.79% less than the US 42.52% less than the US
Canada 15.77M 62.82% less than the US 44.14% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, Australia, Taiwan(China), United Kingdom and Canada. Poland has the highest CPM, Its CPC 100.0% less than the US and CPM 51.63% greater than the US.


5. Photography Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Food photography 13.73M 44.44% less than Photography 43.02% less than Photography
Photojournalism 8.98M 44.44% less than Photography 48.03% less than Photography
Underwater photography 2.55M 65.28% less than Photography 75.75% less than Photography
Bride 124.67M 11.11% greater than Photography 14.05% less than Photography
Wedding reception 36.8M 45.83% less than Photography 22.91% less than Photography

Interests related to “Photography” include “Food photography”, “Photojournalism”, “Underwater photography”, “Bride” and “Wedding reception”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Photography” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.