Play (activity) Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Play (activity)”? What is the Facebook ads cost of interest “Play (activity)”? ADCostly analyzed the advertising costs of the interest “Play (activity)”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Play (activity)”


Interest Audience CPC CPM
Play (activity) 290.19M $0.54 $14.23

The interest “Play (activity)” has 290.19M audiences in Facebook. The average CPC for interest “Play (activity)” in 2020 is $0.54, and the average CPM is $14.23. Interests related to “Play (activity)” include “Motherhood”, “Pre-school playgroup”, “Games” and “Preschool”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.52, and the average CPM is $24.28.

Country Audience CPC CPM
India 65.58M 94.23% less than the US 97.24% less than the US
Indonesia 20.31M 94.23% less than the US 96.13% less than the US
Thailand 13.93M 92.31% less than the US 70.3% less than the US
Mexico 12.48M 88.46% less than the US 77.59% less than the US
Philippines 12.19M 96.15% less than the US 86.9% less than the US

The interest”Motherhood” has 35.11M audiences in the United States. The average CPC is $0.52, and the average CPM is $24.28. Except the United States, descending order by the number of audiences, the top five countries are India, Indonesia, Thailand, Mexico and Philippines. India has the most audiences, Its CPC 94.23% less than the US and CPM 97.24% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Japan 1.16M 21.15% greater than the US 3.5% less than the US
Taiwan(China) 6.38M 9.62% greater than the US 59.02% less than the US
United Kingdom 7.84M 55.77% less than the US 24.18% less than the US
Hong Kong(China) 1.45M 61.54% less than the US 50.0% less than the US
Brazil 8.71M 67.31% less than the US 54.53% less than the US

Except the United States, descending order according to CPC price, the top five countries are Japan, Taiwan(China), United Kingdom, Hong Kong(China) and Brazil. Japan has the highest CPC, Its CPC 21.15% greater than the US and average CPM 3.5% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Japan 1.16M 21.15% greater than the US 3.5% less than the US
United Kingdom 7.84M 55.77% less than the US 24.18% less than the US
Australia 3.19M 71.15% less than the US 34.1% less than the US
Korea 1.74M 94.23% less than the US 36.78% less than the US
France 1.16M 84.62% less than the US 41.02% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Japan, United Kingdom, Australia, Korea and France. Japan has the highest CPM, Its CPC 21.15% greater than the US and CPM 3.5% less than the US.


5. Play (activity) Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Motherhood 821.33M 7.41% greater than Play (activity) 42.02% less than Play (activity)
Pre-school playgroup 5.42M 12.96% greater than Play (activity) 40.06% less than Play (activity)
Games 1.46B 268.52% greater than Play (activity) 14.62% less than Play (activity)
Preschool 114.23M 18.52% greater than Play (activity) 13.28% less than Play (activity)
Attention 8.44M 72.22% less than Play (activity) 78.43% less than Play (activity)

Interests related to “Play (activity)” include “Motherhood”, “Pre-school playgroup”, “Games”, “Preschool” and “Attention”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Play (activity)” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.