Playa Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Playa”? What is the Facebook ads cost of interest “Playa”? ADCostly analyzed the advertising costs of the interest “Playa”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Playa”


Interest Audience CPC CPM
Playa 7.68M $0.47 $3.32

The interest “Playa” has 7.68M audiences in Facebook. The average CPC for interest “Playa” in 2020 is $0.47, and the average CPM is $3.32. Interests related to “Playa” include “Vacations”, “Panama”, “Dominican Republic” and “Cancún”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.53, and the average CPM is $15.63.

Country Audience CPC CPM
Mexico 2.0M 94.34% less than the US 89.0% less than the US
Colombia 614.65K 100.0% less than the US 88.42% less than the US
Argentina 460.99K 98.11% less than the US 96.03% less than the US
France 453.3K 100.0% less than the US 61.55% less than the US
Chile 414.89K 100.0% less than the US 97.12% less than the US

The interest”Vacations” has 668.43K audiences in the United States. The average CPC is $0.53, and the average CPM is $15.63. Except the United States, descending order by the number of audiences, the top five countries are Mexico, Colombia, Argentina, France and Chile. Mexico has the most audiences, Its CPC 94.34% less than the US and CPM 89.0% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Spain 407.2K 16.98% greater than the US 81.89% less than the US
Germany 15.37K 20.75% less than the US 60.08% less than the US
United Kingdom 15.37K 77.36% less than the US 33.14% less than the US
Mexico 2.0M 94.34% less than the US 89.0% less than the US
Canada 15.37K 96.23% less than the US 47.41% less than the US

Except the United States, descending order according to CPC price, the top five countries are Spain, Germany, United Kingdom, Mexico and Canada. Spain has the highest CPC, Its CPC 16.98% greater than the US and average CPM 81.89% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Morocco 15.37K 100.0% less than the US 11.9% greater than the US
Australia 7.68K 100.0% less than the US 19.32% less than the US
United Kingdom 15.37K 77.36% less than the US 33.14% less than the US
Canada 15.37K 96.23% less than the US 47.41% less than the US
Switzerland 7.68K 100.0% less than the US 49.46% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Morocco, Australia, United Kingdom, Canada and Switzerland. Morocco has the highest CPM, Its CPC 100.0% less than the US and CPM 11.9% greater than the US.


5. Playa Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Vacations 368.07M 40.43% greater than Playa 324.7% less than Playa
Panama 43.38M 8.51% less than Playa 11.14% less than Playa
Dominican Republic 62.64M 21.28% less than Playa 55.72% less than Playa
Cancún 43.63M 457.45% greater than Playa 550.3% greater than Playa
El Salvador 68.55M 53.19% less than Playa 207.23% less than Playa

Interests related to “Playa” include “Vacations”, “Panama”, “Dominican Republic”, “Cancún” and “El Salvador”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Playa” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.