PlayStation Store Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “PlayStation Store”? What is the Facebook ads cost of interest “PlayStation Store”? ADCostly analyzed the advertising costs of the interest “PlayStation Store”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “PlayStation Store”


Interest Audience CPC CPM
PlayStation Store 7.04M $0.78 $6.5

The interest “PlayStation Store” has 7.04M audiences in Facebook. The average CPC for interest “PlayStation Store” in 2020 is $0.78, and the average CPM is $6.5. Interests related to “PlayStation Store” include “PlayStation 2”, “Nintendo DS”, “PlayStation” and “PlayStation 3”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.57, and the average CPM is $14.87.

Country Audience CPC CPM
Brazil 429.58K 66.67% less than the US 88.84% less than the US
United Kingdom 415.49K 71.93% greater than the US 38.47% less than the US
Taiwan(China) 330.99K 82.46% greater than the US 40.62% less than the US
Indonesia 295.77K 84.21% less than the US 89.17% less than the US
Argentina 281.69K 91.23% less than the US 92.94% less than the US

The interest”PlayStation 2” has 718.31K audiences in the United States. The average CPC is $0.57, and the average CPM is $14.87. Except the United States, descending order by the number of audiences, the top five countries are Brazil, United Kingdom, Taiwan(China), Indonesia and Argentina. Brazil has the most audiences, Its CPC 66.67% less than the US and CPM 88.84% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Korea 91.55K 177.19% greater than the US 0.27% less than the US
Hong Kong(China) 154.93K 84.21% greater than the US 40.69% less than the US
Taiwan(China) 330.99K 82.46% greater than the US 40.62% less than the US
United Kingdom 415.49K 71.93% greater than the US 38.47% less than the US
Philippines 56.34K 12.28% less than the US 71.76% less than the US

Except the United States, descending order according to CPC price, the top five countries are Korea, Hong Kong(China), Taiwan(China), United Kingdom and Philippines. Korea has the highest CPC, Its CPC 177.19% greater than the US and average CPM 0.27% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Korea 91.55K 177.19% greater than the US 0.27% less than the US
Australia 169.01K 17.54% less than the US 15.6% less than the US
Canada 49.3K 28.07% less than the US 20.44% less than the US
Norway 49.3K 38.6% less than the US 31.41% less than the US
Netherlands 126.76K 73.68% less than the US 33.36% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Korea, Australia, Canada, Norway and Netherlands. Korea has the highest CPM, Its CPC 177.19% greater than the US and CPM 0.27% less than the US.


5. PlayStation Store Expansion Facebook Interests Analysis


Interest Audience CPC CPM
PlayStation 2 14.71M 23.08% greater than PlayStation Store 37.38% less than PlayStation Store
Nintendo DS 17.23M 65.38% greater than PlayStation Store 73.69% less than PlayStation Store
PlayStation 93.37M 26.92% less than PlayStation Store 7.54% less than PlayStation Store
PlayStation 3 24.63M 20.51% greater than PlayStation Store 46.31% less than PlayStation Store
PlayStation (console) 72.12M 3.85% greater than PlayStation Store 23.85% less than PlayStation Store

Interests related to “PlayStation Store” include “PlayStation 2”, “Nintendo DS”, “PlayStation”, “PlayStation 3” and “PlayStation (console)”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “PlayStation Store” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.