Portal (video game) Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Portal (video game)”? What is the Facebook ads cost of interest “Portal (video game)”? ADCostly analyzed the advertising costs of the interest “Portal (video game)”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Portal (video game)”


Interest Audience CPC CPM
Portal (video game) 30.89M $0.44 $4.6

The interest “Portal (video game)” has 30.89M audiences in Facebook. The average CPC for interest “Portal (video game)” in 2020 is $0.44, and the average CPM is $4.6. Interests related to “Portal (video game)” include “Gears of War”, “Public sector”, “First-person shooter games” and “Buyer”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.08, and the average CPM is $10.63.

Country Audience CPC CPM
Brazil 5.0M 94.44% less than the US 89.75% less than the US
Indonesia 2.01M 96.3% less than the US 89.75% less than the US
Taiwan(China) 1.92M 70.37% less than the US 64.44% greater than the US
India 1.64M 97.22% less than the US 92.47% less than the US
Thailand 1.36M 94.44% less than the US 55.88% less than the US

The interest”Gears of War” has 4.76M audiences in the United States. The average CPC is $1.08, and the average CPM is $10.63. Except the United States, descending order by the number of audiences, the top five countries are Brazil, Indonesia, Taiwan(China), India and Thailand. Brazil has the most audiences, Its CPC 94.44% less than the US and CPM 89.75% less than the US.


Get More Target Audience From ADCostly

Learn More


3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Japan 185.33K 235.19% greater than the US 176.86% greater than the US
United Kingdom 555.98K 32.41% less than the US 47.6% less than the US
Korea 247.1K 52.78% less than the US 143.18% greater than the US
Taiwan(China) 1.92M 70.37% less than the US 64.44% greater than the US
Germany 154.44K 78.7% less than the US 47.7% less than the US

Except the United States, descending order according to CPC price, the top five countries are Japan, United Kingdom, Korea, Taiwan(China) and Germany. Japan has the highest CPC, Its CPC 235.19% greater than the US and average CPM 176.86% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Japan 185.33K 235.19% greater than the US 176.86% greater than the US
Korea 247.1K 52.78% less than the US 143.18% greater than the US
Australia 216.22K 100.0% less than the US 74.22% greater than the US
Taiwan(China) 1.92M 70.37% less than the US 64.44% greater than the US
Hong Kong(China) 308.88K 100.0% less than the US 5.93% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Japan, Korea, Australia, Taiwan(China) and Hong Kong(China). Japan has the highest CPM, Its CPC 235.19% greater than the US and CPM 176.86% greater than the US.


5. Portal (video game) Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Gears of War 2.09M 118.18% less than Portal (video game) 78.91% less than Portal (video game)
Public sector 24.18M 9.09% less than Portal (video game) 41.96% less than Portal (video game)
First-person shooter games 657.11M 93.18% less than Portal (video game) 140.0% greater than Portal (video game)
Buyer 15.72M 77.27% less than Portal (video game) 65.87% less than Portal (video game)
Left 4 Dead 4.02M 277.27% greater than Portal (video game) 139.13% greater than Portal (video game)

Interests related to “Portal (video game)” include “Gears of War”, “Public sector”, “First-person shooter games”, “Buyer” and “Left 4 Dead”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Portal (video game)” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.