Retail Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Retail”? What is the Facebook ads cost of interest “Retail”? ADCostly analyzed the advertising costs of the interest “Retail”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Retail”


Interest Audience CPC CPM
Retail 838.5M $0.45 $8.56

The interest “Retail” has 838.5M audiences in Facebook. The average CPC for interest “Retail” in 2020 is $0.45, and the average CPM is $8.56. Interests related to “Retail” include “Urban Outfitters”, “Charlotte Russe (clothing retailer)”, “Forever 21” and “ASOS.com”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.73, and the average CPM is $29.72.

Country Audience CPC CPM
Brazil 63.73M 80.82% less than the US 96.94% less than the US
India 44.44M 87.67% less than the US 93.98% less than the US
Thailand 32.7M 68.49% less than the US 84.86% less than the US
Vietnam 30.19M 87.67% less than the US 80.59% less than the US
Indonesia 26.83M 45.21% less than the US 85.97% less than the US

The interest”Urban Outfitters” has 111.52M audiences in the United States. The average CPC is $0.73, and the average CPM is $29.72. Except the United States, descending order by the number of audiences, the top five countries are Brazil, India, Thailand, Vietnam and Indonesia. Brazil has the most audiences, Its CPC 80.82% less than the US and CPM 96.94% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 7.55M 39.73% greater than the US 72.27% less than the US
Romania 5.87M 20.55% less than the US 89.87% less than the US
Japan 4.19M 24.66% less than the US 68.03% less than the US
Indonesia 26.83M 45.21% less than the US 85.97% less than the US
Germany 15.09M 53.42% less than the US 40.75% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Romania, Japan, Indonesia and Germany. Taiwan(China) has the highest CPC, Its CPC 39.73% greater than the US and average CPM 72.27% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 9.22M 58.9% less than the US 3.23% less than the US
United Kingdom 24.32M 95.89% less than the US 30.11% less than the US
Germany 15.09M 53.42% less than the US 40.75% less than the US
France 21.8M 97.26% less than the US 41.52% less than the US
Netherlands 5.03M 100.0% less than the US 49.66% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, United Kingdom, Germany, France and Netherlands. Australia has the highest CPM, Its CPC 58.9% less than the US and CPM 3.23% less than the US.


5. Retail Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Urban Outfitters 44.45M 8.89% less than Retail 45.68% less than Retail
Charlotte Russe (clothing retailer) 932.35K 82.22% greater than Retail 42.41% less than Retail
Forever 21 50.39M 57.78% less than Retail 31.43% less than Retail
ASOS.com 53.43M 57.78% less than Retail 21.38% less than Retail
Mall Plaza 5.44M 148.89% greater than Retail 5.02% less than Retail

Interests related to “Retail” include “Urban Outfitters”, “Charlotte Russe (clothing retailer)”, “Forever 21”, “ASOS.com” and “Mall Plaza”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Retail” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.