Role-playing games Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Role-playing games”? What is the Facebook ads cost of interest “Role-playing games”? ADCostly analyzed the advertising costs of the interest “Role-playing games”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Role-playing games”


Interest Audience CPC CPM
Role-playing games 178.83M $1.17 $13.2

The interest “Role-playing games” has 178.83M audiences in Facebook. The average CPC for interest “Role-playing games” in 2020 is $1.17, and the average CPM is $13.2. Interests related to “Role-playing games” include “Word games”, “Open world”, “Action games” and “Music video game”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.5, and the average CPM is $28.98.

Country Audience CPC CPM
Philippines 24.68M 87.33% less than the US 95.48% less than the US
India 16.09M 94.67% less than the US 96.69% less than the US
Malaysia 7.69M 64.0% less than the US 86.09% less than the US
United Kingdom 6.62M 6.67% less than the US 2.83% less than the US
Brazil 6.44M 95.33% less than the US 95.62% less than the US

The interest”Word games” has 37.38M audiences in the United States. The average CPC is $1.5, and the average CPM is $28.98. Except the United States, descending order by the number of audiences, the top five countries are Philippines, India, Malaysia, United Kingdom and Brazil. Philippines has the most audiences, Its CPC 87.33% less than the US and CPM 95.48% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 715.33K 44.67% greater than the US 3.66% less than the US
Hong Kong(China) 1.79M 7.33% greater than the US 17.15% less than the US
United Kingdom 6.62M 6.67% less than the US 2.83% less than the US
Germany 2.68M 15.33% less than the US 52.9% less than the US
France 1.61M 29.33% less than the US 57.0% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Hong Kong(China), United Kingdom, Germany and France. Taiwan(China) has the highest CPC, Its CPC 44.67% greater than the US and average CPM 3.66% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 1.43M 48.67% less than the US 211.56% greater than the US
United Kingdom 6.62M 6.67% less than the US 2.83% less than the US
Taiwan(China) 715.33K 44.67% greater than the US 3.66% less than the US
Hong Kong(China) 1.79M 7.33% greater than the US 17.15% less than the US
Belgium 536.5K 87.33% less than the US 36.92% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, United Kingdom, Taiwan(China), Hong Kong(China) and Belgium. Poland has the highest CPM, Its CPC 48.67% less than the US and CPM 211.56% greater than the US.


5. Role-playing games Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Word games 73.5M 63.25% less than Role-playing games 59.62% less than Role-playing games
Open world 48.48M 52.14% less than Role-playing games 54.7% less than Role-playing games
Action games 179.89M 25.64% less than Role-playing games 24.02% less than Role-playing games
Music video game 26.74M 45.3% less than Role-playing games 67.58% less than Role-playing games
RuneScape 5.18M 24.79% less than Role-playing games 50.08% less than Role-playing games

Interests related to “Role-playing games” include “Word games”, “Open world”, “Action games”, “Music video game” and “RuneScape”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Role-playing games” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.