Rugby World Cup Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Rugby World Cup”? What is the Facebook ads cost of interest “Rugby World Cup”? ADCostly analyzed the advertising costs of the interest “Rugby World Cup”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Rugby World Cup”


Interest Audience CPC CPM
Rugby World Cup 8.65M $0.72 $11.22

The interest “Rugby World Cup” has 8.65M audiences in Facebook. The average CPC for interest “Rugby World Cup” in 2020 is $0.72, and the average CPM is $11.22. Interests related to “Rugby World Cup” include “New Zealand national rugby league team”, “French Rugby Federation”, “New York Knicks” and “rugby”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.96, and the average CPM is $15.73.

Country Audience CPC CPM
United Kingdom 1.46M 68.75% less than the US 51.94% less than the US
South Africa 1.26M 88.54% less than the US 70.25% less than the US
Australia 796.12K 38.54% less than the US 28.61% less than the US
France 692.27K 86.46% less than the US 25.87% less than the US
NewZealand 501.9K 64.58% less than the US 75.65% less than the US

The interest”New Zealand national rugby league team” has 294.22K audiences in the United States. The average CPC is $0.96, and the average CPM is $15.73. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, South Africa, Australia, France and NewZealand. United Kingdom has the most audiences, Its CPC 68.75% less than the US and CPM 51.94% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Hong Kong(China) 25.96K 33.33% greater than the US 38.53% less than the US
Singapore 25.96K 1.04% greater than the US 53.21% less than the US
Australia 796.12K 38.54% less than the US 28.61% less than the US
NewZealand 501.9K 64.58% less than the US 75.65% less than the US
United Kingdom 1.46M 68.75% less than the US 51.94% less than the US

Except the United States, descending order according to CPC price, the top five countries are Hong Kong(China), Singapore, Australia, NewZealand and United Kingdom. Hong Kong(China) has the highest CPC, Its CPC 33.33% greater than the US and average CPM 38.53% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
United Arab Emirates 34.61K 100.0% less than the US 27.15% greater than the US
Belgium 34.61K 79.17% less than the US 16.78% greater than the US
Germany 60.57K 76.04% less than the US 16.02% less than the US
Netherlands 34.61K 82.29% less than the US 18.05% less than the US
France 692.27K 86.46% less than the US 25.87% less than the US

Except the United States, descending order according to average CPM price, the top five countries are United Arab Emirates, Belgium, Germany, Netherlands and France. United Arab Emirates has the highest CPM, Its CPC 100.0% less than the US and CPM 27.15% greater than the US.


5. Rugby World Cup Expansion Facebook Interests Analysis


Interest Audience CPC CPM
New Zealand national rugby league team 1.96M 15.28% less than Rugby World Cup 62.12% less than Rugby World Cup
French Rugby Federation 896.04K 36.11% greater than Rugby World Cup 84.31% greater than Rugby World Cup
New York Knicks 6.89M 26.39% less than Rugby World Cup 9.36% less than Rugby World Cup
rugby 10.83M 15.28% less than Rugby World Cup 23.53% less than Rugby World Cup
Irish Rugby Football Union 614.45K 13.89% less than Rugby World Cup 22.28% less than Rugby World Cup

Interests related to “Rugby World Cup” include “New Zealand national rugby league team”, “French Rugby Federation”, “New York Knicks”, “rugby” and “Irish Rugby Football Union”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Rugby World Cup” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.