Russia Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Russia”? What is the Facebook ads cost of interest “Russia”? ADCostly analyzed the advertising costs of the interest “Russia”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Russia”


Interest Audience CPC CPM
Russia 193.46M $0.25 $4.23

The interest “Russia” has 193.46M audiences in Facebook. The average CPC for interest “Russia” in 2020 is $0.25, and the average CPM is $4.23. Interests related to “Russia” include “Lithuania”, “Portuguese language”, “China” and “Bulgarian language”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.58, and the average CPM is $17.39.

Country Audience CPC CPM
Thailand 13.35M 75.86% less than the US 75.85% less than the US
Ukraine 9.67M 81.03% less than the US 92.7% less than the US
Indonesia 7.74M 89.66% less than the US 97.01% less than the US
Taiwan(China) 7.55M 24.14% greater than the US 36.57% less than the US
Russia 6.19M 79.31% greater than the US 82.12% less than the US

The interest”Lithuania” has 7.74M audiences in the United States. The average CPC is $0.58, and the average CPM is $17.39. Except the United States, descending order by the number of audiences, the top five countries are Thailand, Ukraine, Indonesia, Taiwan(China) and Russia. Thailand has the most audiences, Its CPC 75.86% less than the US and CPM 75.85% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 7.55M 24.14% greater than the US 36.57% less than the US
Israel 2.13M 25.86% less than the US 59.0% less than the US
Finland 1.16M 37.93% less than the US 50.72% less than the US
Poland 1.93M 43.1% less than the US 94.13% less than the US
France 1.55M 44.83% less than the US 79.07% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Israel, Finland, Poland and France. Taiwan(China) has the highest CPC, Its CPC 24.14% greater than the US and average CPM 36.57% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 967.32K 58.62% less than the US 9.09% greater than the US
Taiwan(China) 7.55M 24.14% greater than the US 36.57% less than the US
Finland 1.16M 37.93% less than the US 50.72% less than the US
United Kingdom 2.13M 91.38% less than the US 55.89% less than the US
Brazil 3.29M 100.0% less than the US 57.33% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Taiwan(China), Finland, United Kingdom and Brazil. Australia has the highest CPM, Its CPC 58.62% less than the US and CPM 9.09% greater than the US.


5. Russia Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Lithuania 33.42M 168.0% greater than Russia 14.18% less than Russia
Portuguese language 208.72M 48.0% less than Russia 55.08% less than Russia
China 567.1M 132.0% less than Russia 69.5% less than Russia
Bulgarian language 8.53M 56.0% less than Russia 62.65% less than Russia
Italian language 101.56M 16.0% less than Russia 8.75% less than Russia

Interests related to “Russia” include “Lithuania”, “Portuguese language”, “China”, “Bulgarian language” and “Italian language”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Russia” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.