Shutterstock Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Shutterstock”? What is the Facebook ads cost of interest “Shutterstock”? ADCostly analyzed the advertising costs of the interest “Shutterstock”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Shutterstock”


Interest Audience CPC CPM
Shutterstock 3.67M $0.2 $4.37

The interest “Shutterstock” has 3.67M audiences in Facebook. The average CPC for interest “Shutterstock” in 2020 is $0.2, and the average CPM is $4.37. Interests related to “Shutterstock” include “Photojournalism”, “Modeling agency”, “Stock photography” and “Glamour photography”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.44, and the average CPM is $12.2.

Country Audience CPC CPM
India 830.35K 88.64% less than the US 92.38% less than the US
United Kingdom 202.08K 22.73% greater than the US 35.74% less than the US
Canada 180.03K 56.82% less than the US 32.13% less than the US
France 117.57K 9.09% less than the US 65.49% less than the US
Israel 99.2K 68.18% less than the US 87.7% less than the US

The interest”Photojournalism” has 881.78K audiences in the United States. The average CPC is $0.44, and the average CPM is $12.2. Except the United States, descending order by the number of audiences, the top five countries are India, United Kingdom, Canada, France and Israel. India has the most audiences, Its CPC 88.64% less than the US and CPM 92.38% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Hong Kong(China) 11.02K 31.82% greater than the US 35.0% less than the US
Taiwan(China) 47.76K 29.55% greater than the US 68.93% less than the US
United Kingdom 202.08K 22.73% greater than the US 35.74% less than the US
Germany 69.81K 13.64% greater than the US 48.52% less than the US
Singapore 7.35K 11.36% greater than the US 51.39% less than the US

Except the United States, descending order according to CPC price, the top five countries are Hong Kong(China), Taiwan(China), United Kingdom, Germany and Singapore. Hong Kong(China) has the highest CPC, Its CPC 31.82% greater than the US and average CPM 35.0% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 180.03K 56.82% less than the US 32.13% less than the US
Hong Kong(China) 11.02K 31.82% greater than the US 35.0% less than the US
United Kingdom 202.08K 22.73% greater than the US 35.74% less than the US
Australia 69.81K 9.09% greater than the US 42.95% less than the US
Sweden 11.02K 31.82% less than the US 44.26% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Hong Kong(China), United Kingdom, Australia and Sweden. Canada has the highest CPM, Its CPC 56.82% less than the US and CPM 32.13% less than the US.


5. Shutterstock Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Photojournalism 8.98M 100.0% less than Shutterstock 23.57% less than Shutterstock
Modeling agency 21.33M 40.0% less than Shutterstock 24.03% less than Shutterstock
Stock photography 7.35M 40.0% less than Shutterstock 18.08% less than Shutterstock
Glamour photography 6.52M 30.0% less than Shutterstock 63.84% less than Shutterstock
Portrait 48.8M 45.0% less than Shutterstock 62.01% less than Shutterstock

Interests related to “Shutterstock” include “Photojournalism”, “Modeling agency”, “Stock photography”, “Glamour photography” and “Portrait”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Shutterstock” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.