Small and medium enterprises Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Small and medium enterprises”? What is the Facebook ads cost of interest “Small and medium enterprises”? ADCostly analyzed the advertising costs of the interest “Small and medium enterprises”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Small and medium enterprises”


Interest Audience CPC CPM
Small and medium enterprises 113.15M $0.44 $3.77

The interest “Small and medium enterprises” has 113.15M audiences in Facebook. The average CPC for interest “Small and medium enterprises” in 2020 is $0.44, and the average CPM is $3.77. Interests related to “Small and medium enterprises” include “Small business”, “Small Business Innovation Research”, “E-commerce payment system” and “Document management system”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.11, and the average CPM is $10.76.

Country Audience CPC CPM
Thailand 12.79M 96.4% less than the US 53.72% less than the US
Indonesia 10.86M 93.69% less than the US 90.06% less than the US
Brazil 7.24M 78.38% less than the US 48.14% less than the US
India 6.56M 82.88% less than the US 77.97% less than the US
Malaysia 5.2M 81.98% less than the US 5.58% less than the US

The interest”Small business” has 2.6M audiences in the United States. The average CPC is $1.11, and the average CPM is $10.76. Except the United States, descending order by the number of audiences, the top five countries are Thailand, Indonesia, Brazil, India and Malaysia. Thailand has the most audiences, Its CPC 96.4% less than the US and CPM 53.72% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 678.89K 18.02% greater than the US 17.84% less than the US
Kazakhstan 1.02M 3.6% less than the US 56.6% less than the US
Russia 2.6M 17.12% less than the US 36.34% less than the US
Taiwan(China) 1.92M 71.17% less than the US 27.14% greater than the US
Spain 1.13M 75.68% less than the US 1.67% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, Kazakhstan, Russia, Taiwan(China) and Spain. Australia has the highest CPC, Its CPC 18.02% greater than the US and average CPM 17.84% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Romania 1.02M 100.0% less than the US 160.22% greater than the US
Taiwan(China) 1.92M 71.17% less than the US 27.14% greater than the US
Spain 1.13M 75.68% less than the US 1.67% less than the US
Malaysia 5.2M 81.98% less than the US 5.58% less than the US
Philippines 3.39M 100.0% less than the US 7.06% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Romania, Taiwan(China), Spain, Malaysia and Philippines. Romania has the highest CPM, Its CPC 100.0% less than the US and CPM 160.22% greater than the US.


5. Small and medium enterprises Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Small business 208.27M 25.0% less than Small and medium enterprises 121.75% less than Small and medium enterprises
Small Business Innovation Research 5.84K 263.64% greater than Small and medium enterprises 211.41% greater than Small and medium enterprises
E-commerce payment system 6.63M 27.27% less than Small and medium enterprises 32.63% less than Small and medium enterprises
Document management system 1.18M 6.82% less than Small and medium enterprises 27.85% less than Small and medium enterprises
Creative entrepreneurship 9.59M 6.82% less than Small and medium enterprises 0.8% less than Small and medium enterprises

Interests related to “Small and medium enterprises” include “Small business”, “Small Business Innovation Research”, “E-commerce payment system”, “Document management system” and “Creative entrepreneurship”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Small and medium enterprises” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.