Social shopping Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Social shopping”? What is the Facebook ads cost of interest “Social shopping”? ADCostly analyzed the advertising costs of the interest “Social shopping”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Social shopping”


Interest Audience CPC CPM
Social shopping 2.21M $0.2 $2.8

The interest “Social shopping” has 2.21M audiences in Facebook. The average CPC for interest “Social shopping” in 2020 is $0.2, and the average CPM is $2.8. Interests related to “Social shopping” include “Comparison shopping website”, “Fashion Clothes”, “High Street” and “High Street Fashion”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.23, and the average CPM is $3.92.

Country Audience CPC CPM
Korea 659.59K 82.61% less than the US 8.16% greater than the US
France 610.89K 78.26% less than the US 58.93% less than the US
Thailand 70.83K 95.65% less than the US 32.4% less than the US
Belgium 57.55K 91.3% less than the US 59.44% less than the US
Japan 53.12K 78.26% less than the US 47.19% less than the US

The interest”Comparison shopping website” has 121.74K audiences in the United States. The average CPC is $0.23, and the average CPM is $3.92. Except the United States, descending order by the number of audiences, the top five countries are Korea, France, Thailand, Belgium and Japan. Korea has the most audiences, Its CPC 82.61% less than the US and CPM 8.16% greater than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 4.43K 47.83% less than the US 15.31% less than the US
Canada 48.69K 52.17% less than the US 34.18% less than the US
Germany 17.71K 56.52% less than the US 11.99% less than the US
United Kingdom 17.71K 60.87% less than the US 32.4% less than the US
France 610.89K 78.26% less than the US 58.93% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, Canada, Germany, United Kingdom and France. Australia has the highest CPC, Its CPC 47.83% less than the US and average CPM 15.31% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Korea 659.59K 82.61% less than the US 8.16% greater than the US
Germany 17.71K 56.52% less than the US 11.99% less than the US
Australia 4.43K 47.83% less than the US 15.31% less than the US
Thailand 70.83K 95.65% less than the US 32.4% less than the US
United Kingdom 17.71K 60.87% less than the US 32.4% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Korea, Germany, Australia, Thailand and United Kingdom. Korea has the highest CPM, Its CPC 82.61% less than the US and CPM 8.16% greater than the US.


5. Social shopping Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Comparison shopping website 11.87M 240.0% greater than Social shopping 103.93% greater than Social shopping
Fashion Clothes 1.36M 75.0% greater than Social shopping 213.93% greater than Social shopping
High Street 10.18M 605.0% greater than Social shopping 388.21% greater than Social shopping
High Street Fashion 1.35M 485.0% greater than Social shopping 210.71% greater than Social shopping
Impulse purchase 2.61M 185.0% greater than Social shopping 158.93% greater than Social shopping

Interests related to “Social shopping” include “Comparison shopping website”, “Fashion Clothes”, “High Street”, “High Street Fashion” and “Impulse purchase”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Social shopping” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.