Software engineering Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Software engineering”? What is the Facebook ads cost of interest “Software engineering”? ADCostly analyzed the advertising costs of the interest “Software engineering”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Software engineering”


Interest Audience CPC CPM
Software engineering 60.03M $0.6 $5.3

The interest “Software engineering” has 60.03M audiences in Facebook. The average CPC for interest “Software engineering” in 2020 is $0.6, and the average CPM is $5.3. Interests related to “Software engineering” include “Programming language”, “HTML5”, “Systems engineering” and “JavaScript”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.74, and the average CPM is $17.68.

Country Audience CPC CPM
Mexico 6.72M 83.78% less than the US 80.77% less than the US
India 6.48M 90.54% less than the US 90.72% less than the US
Philippines 4.74M 91.89% less than the US 93.1% less than the US
Brazil 2.52M 47.3% less than the US 75.28% less than the US
Egypt 2.16M 93.24% less than the US 92.31% less than the US

The interest”Programming language” has 3.9M audiences in the United States. The average CPC is $0.74, and the average CPM is $17.68. Except the United States, descending order by the number of audiences, the top five countries are Mexico, India, Philippines, Brazil and Egypt. Mexico has the most audiences, Its CPC 83.78% less than the US and CPM 80.77% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 480.23K 33.78% less than the US 16.23% greater than the US
Canada 420.2K 44.59% less than the US 19.63% less than the US
Brazil 2.52M 47.3% less than the US 75.28% less than the US
United Kingdom 1.68M 50.0% less than the US 57.64% less than the US
Romania 360.17K 51.35% less than the US 69.0% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, Canada, Brazil, United Kingdom and Romania. Australia has the highest CPC, Its CPC 33.78% less than the US and average CPM 16.23% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 480.23K 33.78% less than the US 16.23% greater than the US
Canada 420.2K 44.59% less than the US 19.63% less than the US
Netherlands 600.29K 68.92% less than the US 21.27% less than the US
Taiwan(China) 480.23K 55.41% less than the US 48.87% less than the US
Germany 1.02M 77.03% less than the US 52.55% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, Canada, Netherlands, Taiwan(China) and Germany. Australia has the highest CPM, Its CPC 33.78% less than the US and CPM 16.23% greater than the US.


5. Software engineering Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Programming language 497.35M 3.33% less than Software engineering 2.26% less than Software engineering
HTML5 5.41M 18.33% less than Software engineering 6.79% less than Software engineering
Systems engineering 146.7M 21.67% less than Software engineering 8.87% less than Software engineering
JavaScript 36.94M 15.0% less than Software engineering 22.08% less than Software engineering
MySQL 5.16M 20.0% less than Software engineering 26.42% less than Software engineering

Interests related to “Software engineering” include “Programming language”, “HTML5”, “Systems engineering”, “JavaScript” and “MySQL”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Software engineering” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.