Stay at Home Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Stay at Home”? What is the Facebook ads cost of interest “Stay at Home”? ADCostly analyzed the advertising costs of the interest “Stay at Home”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Stay at Home”


Interest Audience CPC CPM
Stay at Home 1.46M $1.28 $12.05

The interest “Stay at Home” has 1.46M audiences in Facebook. The average CPC for interest “Stay at Home” in 2020 is $1.28, and the average CPM is $12.05. Interests related to “Stay at Home” include “Homemaking”, “FamilyLife”, “Mum's Grapevine” and “Being a Father”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.5, and the average CPM is $25.14.

Country Audience CPC CPM
Burma 365.9K 98.0% less than the US 90.21% less than the US
Indonesia 268.23K 95.2% less than the US 81.15% less than the US
Egypt 164.73K 98.8% less than the US 86.67% less than the US
India 78.72K 95.2% less than the US 70.88% less than the US
Malaysia 43.73K 76.0% less than the US 74.03% less than the US

The interest”Homemaking” has 295.93K audiences in the United States. The average CPC is $2.5, and the average CPM is $25.14. Except the United States, descending order by the number of audiences, the top five countries are Burma, Indonesia, Egypt, India and Malaysia. Burma has the most audiences, Its CPC 98.0% less than the US and CPM 90.21% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Canada 1.46K 34.4% less than the US 34.05% less than the US
United Kingdom 4.37K 49.2% less than the US 38.66% less than the US
Brazil 24.78K 66.0% less than the US 172.12% greater than the US
Malaysia 43.73K 76.0% less than the US 74.03% less than the US
Singapore 4.37K 80.4% less than the US 40.77% less than the US

Except the United States, descending order according to CPC price, the top five countries are Canada, United Kingdom, Brazil, Malaysia and Singapore. Canada has the highest CPC, Its CPC 34.4% less than the US and average CPM 34.05% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Brazil 24.78K 66.0% less than the US 172.12% greater than the US
Germany 1.46K 80.4% less than the US 38.66% greater than the US
Taiwan(China) 13.12K 96.4% less than the US 15.0% less than the US
Canada 1.46K 34.4% less than the US 34.05% less than the US
United Kingdom 4.37K 49.2% less than the US 38.66% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Brazil, Germany, Taiwan(China), Canada and United Kingdom. Brazil has the highest CPM, Its CPC 66.0% less than the US and CPM 172.12% greater than the US.


5. Stay at Home Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Homemaking 23.15M 33.59% less than Stay at Home 13.94% less than Stay at Home
FamilyLife 549.78K 50.0% less than Stay at Home 30.71% less than Stay at Home
Mum's Grapevine 2.36M 7.81% less than Stay at Home 17.26% less than Stay at Home
Being a Father 30.1K 54.69% less than Stay at Home 21.08% less than Stay at Home
Spending Time With My Kids 4.17K 81.25% less than Stay at Home 73.69% less than Stay at Home

Interests related to “Stay at Home” include “Homemaking”, “FamilyLife”, “Mum's Grapevine”, “Being a Father” and “Spending Time With My Kids”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Stay at Home” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.