Steam Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Steam”? What is the Facebook ads cost of interest “Steam”? ADCostly analyzed the advertising costs of the interest “Steam”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Steam”


Interest Audience CPC CPM
Steam 14.93M $1.33 $11.29

The interest “Steam” has 14.93M audiences in Facebook. The average CPC for interest “Steam” in 2020 is $1.33, and the average CPM is $11.29. Interests related to “Steam” include “Google Chrome”, “Victorian era”, “Braising” and “PC Gamer”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.62, and the average CPM is $17.85.

Country Audience CPC CPM
Philippines 1.33M 86.42% less than the US 89.52% less than the US
India 1.31M 88.89% less than the US 91.82% less than the US
Malaysia 1.13M 90.74% less than the US 71.88% less than the US
Egypt 880.93K 93.83% less than the US 89.24% less than the US
Thailand 746.55K 91.36% less than the US 84.87% less than the US

The interest”Google Chrome” has 2.49M audiences in the United States. The average CPC is $1.62, and the average CPM is $17.85. Except the United States, descending order by the number of audiences, the top five countries are Philippines, India, Malaysia, Egypt and Thailand. Philippines has the most audiences, Its CPC 86.42% less than the US and CPM 89.52% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Singapore 164.24K 27.16% greater than the US 34.12% less than the US
Canada 164.24K 17.9% less than the US 19.22% less than the US
United Kingdom 447.93K 19.14% less than the US 29.13% less than the US
NewZealand 59.72K 30.25% less than the US 48.18% less than the US
Australia 253.83K 33.33% less than the US 26.67% less than the US

Except the United States, descending order according to CPC price, the top five countries are Singapore, Canada, United Kingdom, NewZealand and Australia. Singapore has the highest CPC, Its CPC 27.16% greater than the US and average CPM 34.12% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Canada 164.24K 17.9% less than the US 19.22% less than the US
Qatar 89.59K 100.0% less than the US 22.69% less than the US
SaudiArabia 59.72K 78.4% less than the US 23.03% less than the US
Australia 253.83K 33.33% less than the US 26.67% less than the US
United Kingdom 447.93K 19.14% less than the US 29.13% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Canada, Qatar, SaudiArabia, Australia and United Kingdom. Canada has the highest CPM, Its CPC 17.9% less than the US and CPM 19.22% less than the US.


5. Steam Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Google Chrome 22.55M 59.4% less than Steam 44.82% less than Steam
Victorian era 14.19M 59.4% less than Steam 5.05% less than Steam
Braising 3.92M 75.94% less than Steam 22.59% less than Steam
PC Gamer 94.82M 42.11% less than Steam 27.37% less than Steam
Frying 74.33M 68.42% less than Steam 9.57% less than Steam

Interests related to “Steam” include “Google Chrome”, “Victorian era”, “Braising”, “PC Gamer” and “Frying”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Steam” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.