Student Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Student”? What is the Facebook ads cost of interest “Student”? ADCostly analyzed the advertising costs of the interest “Student”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Student”


Interest Audience CPC CPM
Student 589.31M $0.3 $4.35

The interest “Student” has 589.31M audiences in Facebook. The average CPC for interest “Student” in 2020 is $0.3, and the average CPM is $4.35. Interests related to “Student” include “Scholarship”, “Alumnus”, “Student financial aid in the United States” and “Community college”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.36, and the average CPM is $17.17.

Country Audience CPC CPM
India 64.82M 2.78% less than the US 75.25% less than the US
Indonesia 24.16M 88.89% less than the US 95.75% less than the US
Thailand 22.39M 58.33% less than the US 36.34% less than the US
Vietnam 17.09M 80.56% less than the US 90.97% less than the US
United Kingdom 12.38M 38.89% less than the US 58.42% less than the US

The interest”Scholarship” has 55.98M audiences in the United States. The average CPC is $0.36, and the average CPM is $17.17. Except the United States, descending order by the number of audiences, the top five countries are India, Indonesia, Thailand, Vietnam and United Kingdom. India has the most audiences, Its CPC 2.78% less than the US and CPM 75.25% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
India 64.82M 2.78% less than the US 75.25% less than the US
Japan 2.95M 11.11% less than the US 53.7% less than the US
Romania 2.95M 27.78% less than the US 82.88% less than the US
United Kingdom 12.38M 38.89% less than the US 58.42% less than the US
Thailand 22.39M 58.33% less than the US 36.34% less than the US

Except the United States, descending order according to CPC price, the top five countries are India, Japan, Romania, United Kingdom and Thailand. India has the highest CPC, Its CPC 2.78% less than the US and average CPM 75.25% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Thailand 22.39M 58.33% less than the US 36.34% less than the US
Japan 2.95M 11.11% less than the US 53.7% less than the US
United Kingdom 12.38M 38.89% less than the US 58.42% less than the US
Germany 5.3M 61.11% less than the US 60.63% less than the US
France 4.71M 66.67% less than the US 71.35% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Thailand, Japan, United Kingdom, Germany and France. Thailand has the highest CPM, Its CPC 58.33% less than the US and CPM 36.34% less than the US.


5. Student Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Scholarship 88.18M 16.67% less than Student 10.57% less than Student
Alumnus 17.62M 120.0% greater than Student 129.89% less than Student
Student financial aid in the United States 5.42K 656.67% greater than Student 446.9% greater than Student
Community college 5.96M 10.0% less than Student 74.48% less than Student
University 517.2M 20.0% less than Student 0.23% less than Student

Interests related to “Student” include “Scholarship”, “Alumnus”, “Student financial aid in the United States”, “Community college” and “University”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Student” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.