Summer Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Summer”? What is the Facebook ads cost of interest “Summer”? ADCostly analyzed the advertising costs of the interest “Summer”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Summer”


Interest Audience CPC CPM
Summer 127.18M $0.44 $11.72

The interest “Summer” has 127.18M audiences in Facebook. The average CPC for interest “Summer” in 2020 is $0.44, and the average CPM is $11.72. Interests related to “Summer” include “Heat”, “French Rugby Federation”, “Summer school” and “Milk”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.63, and the average CPM is $17.14.

Country Audience CPC CPM
Italy 13.35M 74.6% less than the US 40.72% less than the US
Brazil 8.39M 82.54% less than the US 45.74% less than the US
Egypt 4.96M 85.71% less than the US 81.45% less than the US
United Kingdom 4.2M 39.68% less than the US 11.73% less than the US
Taiwan(China) 3.82M 79.37% less than the US 4.55% greater than the US

The interest”Heat” has 19.33M audiences in the United States. The average CPC is $0.63, and the average CPM is $17.14. Except the United States, descending order by the number of audiences, the top five countries are Italy, Brazil, Egypt, United Kingdom and Taiwan(China). Italy has the most audiences, Its CPC 74.6% less than the US and CPM 40.72% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 4.2M 39.68% less than the US 11.73% less than the US
Japan 1.53M 52.38% less than the US 25.15% less than the US
Australia 1.02M 58.73% less than the US 8.46% less than the US
Germany 1.27M 66.67% less than the US 15.87% less than the US
Italy 13.35M 74.6% less than the US 40.72% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Japan, Australia, Germany and Italy. United Kingdom has the highest CPC, Its CPC 39.68% less than the US and average CPM 11.73% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Ukraine 2.67M 98.41% less than the US 26.02% greater than the US
Korea 3.31M 96.83% less than the US 9.8% greater than the US
Taiwan(China) 3.82M 79.37% less than the US 4.55% greater than the US
Indonesia 890.27K 85.71% less than the US 0.93% greater than the US
Hong Kong(China) 763.09K 92.06% less than the US 2.39% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Ukraine, Korea, Taiwan(China), Indonesia and Hong Kong(China). Ukraine has the highest CPM, Its CPC 98.41% less than the US and CPM 26.02% greater than the US.


5. Summer Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Heat 50.9M 27.27% less than Summer 0.34% less than Summer
French Rugby Federation 896.04K 122.73% greater than Summer 76.45% greater than Summer
Summer school 1.51M 84.09% greater than Summer 52.05% less than Summer
Milk 299.73M 6.82% less than Summer 39.25% less than Summer
Lingerie 167.28M 45.45% greater than Summer 11.09% less than Summer

Interests related to “Summer” include “Heat”, “French Rugby Federation”, “Summer school”, “Milk” and “Lingerie”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Summer” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.