Tour de France Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Tour de France”? What is the Facebook ads cost of interest “Tour de France”? ADCostly analyzed the advertising costs of the interest “Tour de France”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Tour de France”


Interest Audience CPC CPM
Tour de France 12.77M $0.59 $7.89

The interest “Tour de France” has 12.77M audiences in Facebook. The average CPC for interest “Tour de France” in 2020 is $0.59, and the average CPM is $7.89. Interests related to “Tour de France” include “Cyclo-cross”, “Giant Bicycles”, “Vuelta a España” and “Cervélo”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.66, and the average CPM is $20.78.

Country Audience CPC CPM
France 1.89M 12.12% greater than the US 57.6% less than the US
United Kingdom 676.99K 63.64% less than the US 47.16% less than the US
Colombia 638.67K 95.45% less than the US 83.21% less than the US
Italy 625.89K 72.73% less than the US 70.45% less than the US
Argentina 613.12K 87.88% less than the US 90.71% less than the US

The interest”Cyclo-cross” has 1.61M audiences in the United States. The average CPC is $0.66, and the average CPM is $20.78. Except the United States, descending order by the number of audiences, the top five countries are France, United Kingdom, Colombia, Italy and Argentina. France has the most audiences, Its CPC 12.12% greater than the US and CPM 57.6% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
France 1.89M 12.12% greater than the US 57.6% less than the US
Belgium 383.2K 53.03% less than the US 67.23% less than the US
Australia 242.69K 53.03% less than the US 27.62% less than the US
Canada 293.79K 62.12% less than the US 47.79% less than the US
Germany 293.79K 62.12% less than the US 46.34% less than the US

Except the United States, descending order according to CPC price, the top five countries are France, Belgium, Australia, Canada and Germany. France has the highest CPC, Its CPC 12.12% greater than the US and average CPM 57.6% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Tunisia 89.41K 98.48% less than the US 29.26% greater than the US
Japan 89.41K 84.85% less than the US 14.44% greater than the US
Malaysia 76.64K 84.85% less than the US 20.64% less than the US
Norway 51.09K 84.85% less than the US 21.51% less than the US
Australia 242.69K 53.03% less than the US 27.62% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Tunisia, Japan, Malaysia, Norway and Australia. Tunisia has the highest CPM, Its CPC 98.48% less than the US and CPM 29.26% greater than the US.


5. Tour de France Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Cyclo-cross 2.82M 74.58% less than Tour de France 65.78% less than Tour de France
Giant Bicycles 25.91M 54.24% less than Tour de France 0.89% less than Tour de France
Vuelta a España 5.54M 16.95% less than Tour de France 13.94% less than Tour de France
Cervélo 1.34M 57.63% less than Tour de France 31.18% less than Tour de France
Cannondale Bicycle Corporation 4.5M 50.85% less than Tour de France 24.33% less than Tour de France

Interests related to “Tour de France” include “Cyclo-cross”, “Giant Bicycles”, “Vuelta a España”, “Cervélo” and “Cannondale Bicycle Corporation”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Tour de France” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.