Travel website Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest “Travel website”? What is the Facebook ads cost of interest “Travel website”? ADCostly analyzed the advertising costs of the interest “Travel website”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Travel website”


Interest Audience CPC CPM
Travel website 53.74M $0.75 $9.36

The interest “Travel website” has 53.74M audiences in Facebook. The average CPC for interest “Travel website” in 2020 is $0.75, and the average CPM is $9.36. Interests related to “Travel website” include “Kayak.com”, “FareCompare”, “Guide book” and “Air New Zealand”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.0, and the average CPM is $15.83.

Country Audience CPC CPM
Brazil 12.84M 61.0% less than the US 6.82% less than the US
India 3.6M 86.0% less than the US 91.6% less than the US
Philippines 2.36M 100.0% less than the US 73.85% less than the US
Mexico 2.2M 93.0% less than the US 70.31% less than the US
Italy 2.04M 85.0% less than the US 74.73% less than the US

The interest”Kayak.com” has 2.79M audiences in the United States. The average CPC is $1.0, and the average CPM is $15.83. Except the United States, descending order by the number of audiences, the top five countries are Brazil, India, Philippines, Mexico and Italy. Brazil has the most audiences, Its CPC 61.0% less than the US and CPM 6.82% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 483.69K 24.0% less than the US 49.84% less than the US
Australia 644.92K 45.0% less than the US 11.43% less than the US
Thailand 1.67M 56.0% less than the US 73.66% less than the US
Brazil 12.84M 61.0% less than the US 6.82% less than the US
Canada 644.92K 61.0% less than the US 41.82% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Australia, Thailand, Brazil and Canada. Taiwan(China) has the highest CPC, Its CPC 24.0% less than the US and average CPM 49.84% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Brazil 12.84M 61.0% less than the US 6.82% less than the US
Australia 644.92K 45.0% less than the US 11.43% less than the US
Netherlands 268.72K 88.0% less than the US 32.72% less than the US
Burma 752.41K 100.0% less than the US 36.83% less than the US
Canada 644.92K 61.0% less than the US 41.82% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Brazil, Australia, Netherlands, Burma and Canada. Brazil has the highest CPM, Its CPC 61.0% less than the US and CPM 6.82% less than the US.


5. Travel website Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Kayak.com 3.96M 172.0% greater than Travel website 37.93% less than Travel website
FareCompare 993.86K 68.0% less than Travel website 25.43% less than Travel website
Guide book 11.48M 38.67% less than Travel website 28.95% less than Travel website
Air New Zealand 3.32M 37.33% less than Travel website 40.92% less than Travel website
Expedia, Inc. 15.61M 230.67% greater than Travel website 37.82% less than Travel website

Interests related to “Travel website” include “Kayak.com”, “FareCompare”, “Guide book”, “Air New Zealand” and “Expedia, Inc.”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Travel website” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.