United States Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “United States”? What is the Facebook ads cost of interest “United States”? ADCostly analyzed the advertising costs of the interest “United States”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “United States”


Interest Audience CPC CPM
United States 725.97M $0.73 $18.57

The interest “United States” has 725.97M audiences in Facebook. The average CPC for interest “United States” in 2020 is $0.73, and the average CPM is $18.57. Interests related to “United States” include “Mexico”, “China”, “United States Department of the Navy” and “Australia”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.76, and the average CPM is $23.65.

Country Audience CPC CPM
Mexico 62.43M 85.53% less than the US 50.4% less than the US
Brazil 60.98M 86.84% less than the US 0.97% less than the US
India 40.65M 94.74% less than the US 92.26% less than the US
Vietnam 35.57M 92.11% less than the US 38.82% less than the US
Philippines 22.5M 71.05% less than the US 72.05% less than the US

The interest”Mexico” has 145.92M audiences in the United States. The average CPC is $0.76, and the average CPM is $23.65. Except the United States, descending order by the number of audiences, the top five countries are Mexico, Brazil, India, Vietnam and Philippines. Mexico has the most audiences, Its CPC 85.53% less than the US and CPM 50.4% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Korea 2.9M 23.68% less than the US 28.41% greater than the US
Taiwan(China) 10.16M 39.47% less than the US 57.08% less than the US
Malaysia 7.26M 65.79% less than the US 33.49% greater than the US
SaudiArabia 3.63M 67.11% less than the US 37.89% greater than the US
Philippines 22.5M 71.05% less than the US 72.05% less than the US

Except the United States, descending order according to CPC price, the top five countries are Korea, Taiwan(China), Malaysia, SaudiArabia and Philippines. Korea has the highest CPC, Its CPC 23.68% less than the US and average CPM 28.41% greater than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
SaudiArabia 3.63M 67.11% less than the US 37.89% greater than the US
Malaysia 7.26M 65.79% less than the US 33.49% greater than the US
Korea 2.9M 23.68% less than the US 28.41% greater than the US
United Kingdom 11.62M 78.95% less than the US 16.79% greater than the US
Spain 4.36M 86.84% less than the US 4.52% greater than the US

Except the United States, descending order according to average CPM price, the top five countries are SaudiArabia, Malaysia, Korea, United Kingdom and Spain. SaudiArabia has the highest CPM, Its CPC 67.11% less than the US and CPM 37.89% greater than the US.


5. United States Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Mexico 308.14M 54.79% less than United States 69.74% less than United States
China 567.1M 20.55% less than United States 61.39% less than United States
United States Department of the Navy 2.26M 12.33% greater than United States 44.8% less than United States
Australia 233.13M 24.66% less than United States 48.3% less than United States
United Kingdom 248.33M 8.22% less than United States 36.94% less than United States

Interests related to “United States” include “Mexico”, “China”, “United States Department of the Navy”, “Australia” and “United Kingdom”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “United States” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.