Used car Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Used car”? What is the Facebook ads cost of interest “Used car”? ADCostly analyzed the advertising costs of the interest “Used car”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Used car”


Interest Audience CPC CPM
Used car 72.16M $0.58 $9.55

The interest “Used car” has 72.16M audiences in Facebook. The average CPC for interest “Used car” in 2020 is $0.58, and the average CPM is $9.55. Interests related to “Used car” include “Used good”, “Track (rail transport)”, “Car rentals” and “Trucks”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.38, and the average CPM is $13.1.

Country Audience CPC CPM
United Kingdom 5.05M 44.74% greater than the US 27.48% less than the US
Malaysia 3.03M 97.37% less than the US 89.47% less than the US
Philippines 2.53M 100.0% less than the US 52.67% greater than the US
Canada 2.45M 18.42% greater than the US 12.98% less than the US
Thailand 1.8M 68.42% greater than the US 72.98% less than the US

The interest”Used good” has 26.77M audiences in the United States. The average CPC is $0.38, and the average CPM is $13.1. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Malaysia, Philippines, Canada and Thailand. United Kingdom has the most audiences, Its CPC 44.74% greater than the US and CPM 27.48% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 938.12K 47.37% greater than the US 14.58% less than the US
United Kingdom 5.05M 44.74% greater than the US 27.48% less than the US
Canada 2.45M 18.42% greater than the US 12.98% less than the US
Australia 1.44M 63.16% less than the US 18.85% less than the US
Thailand 1.8M 68.42% less than the US 72.98% less than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, United Kingdom, Canada, Australia and Thailand. Germany has the highest CPC, Its CPC 47.37% greater than the US and average CPM 14.58% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Philippines 2.53M 100.0% less than the US 52.67% greater than the US
Singapore 288.65K 71.05% less than the US 36.41% greater than the US
United Arab Emirates 865.95K 100.0% less than the US 1.76% greater than the US
Canada 2.45M 18.42% greater than the US 12.98% less than the US
Germany 938.12K 47.37% greater than the US 14.58% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Philippines, Singapore, United Arab Emirates, Canada and Germany. Philippines has the highest CPM, Its CPC 100.0% less than the US and CPM 52.67% greater than the US.


5. Used car Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Used good 26.53M 13.79% greater than Used car 9.32% less than Used car
Track (rail transport) 11.36M 68.97% less than Used car 52.04% less than Used car
Car rentals 180.53M 89.66% greater than Used car 41.47% greater than Used car
Trucks 320.3M 29.31% greater than Used car 30.26% less than Used car
Automobiles 796.67M 27.59% greater than Used car 6.7% less than Used car

Interests related to “Used car” include “Used good”, “Track (rail transport)”, “Car rentals”, “Trucks” and “Automobiles”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Used car” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.