Video games Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Video games”? What is the Facebook ads cost of interest “Video games”? ADCostly analyzed the advertising costs of the interest “Video games”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Video games”


Interest Audience CPC CPM
Video games 1.11B $0.83 $8.21

The interest “Video games” has 1.11B audiences in Facebook. The average CPC for interest “Video games” in 2020 is $0.83, and the average CPM is $8.21. Interests related to “Video games” include “Lil Wayne”, “PC Gamer”, “Action games” and “Retro Gamer”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.59, and the average CPM is $28.5.

Country Audience CPC CPM
India 234.76M 89.83% less than the US 97.68% less than the US
Philippines 123.5M 8.47% less than the US 90.28% less than the US
United Kingdom 41.17M 79.66% greater than the US 41.4% less than the US
Pakistan 40.05M 76.27% less than the US 96.63% less than the US
Bangladesh 37.83M 88.14% less than the US 92.39% less than the US

The interest”Lil Wayne” has 193.6M audiences in the United States. The average CPC is $0.59, and the average CPM is $28.5. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Pakistan and Bangladesh. India has the most audiences, Its CPC 89.83% less than the US and CPM 97.68% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Singapore 5.56M 216.95% greater than the US 48.84% less than the US
Canada 20.03M 103.39% greater than the US 28.04% less than the US
NewZealand 3.34M 101.69% greater than the US 44.18% less than the US
Australia 16.69M 100.0% greater than the US 41.79% less than the US
Malaysia 31.15M 96.61% greater than the US 77.33% less than the US

Except the United States, descending order according to CPC price, the top five countries are Singapore, Canada, NewZealand, Australia and Malaysia. Singapore has the highest CPC, Its CPC 216.95% greater than the US and average CPM 48.84% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 4.45M 11.86% less than the US 133.02% greater than the US
Canada 20.03M 103.39% greater than the US 28.04% less than the US
United Kingdom 41.17M 79.66% greater than the US 41.4% less than the US
Australia 16.69M 100.0% greater than the US 41.79% less than the US
NewZealand 3.34M 101.69% greater than the US 44.18% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, Canada, United Kingdom, Australia and NewZealand. Poland has the highest CPM, Its CPC 11.86% less than the US and CPM 133.02% greater than the US.


5. Video games Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Lil Wayne 43.75M 162.65% greater than Video games 85.63% less than Video games
PC Gamer 94.82M 7.23% greater than Video games 0.12% less than Video games
Action games 179.89M 4.82% greater than Video games 22.17% less than Video games
Retro Gamer 1.28M 38.55% less than Video games 1.71% less than Video games
Music video game 26.74M 22.89% greater than Video games 47.87% less than Video games

Interests related to “Video games” include “Lil Wayne”, “PC Gamer”, “Action games”, “Retro Gamer” and “Music video game”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Video games” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.