Wallet Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Wallet”? What is the Facebook ads cost of interest “Wallet”? ADCostly analyzed the advertising costs of the interest “Wallet”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Wallet”


Interest Audience CPC CPM
Wallet 64.0M $0.59 $11.79

The interest “Wallet” has 64.0M audiences in Facebook. The average CPC for interest “Wallet” in 2020 is $0.59, and the average CPM is $11.79. Interests related to “Wallet” include “Money bag”, “Belt (clothing)”, “Secure Digital” and “Square”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.67, and the average CPM is $24.27.

Country Audience CPC CPM
Philippines 6.72M 77.61% less than the US 59.54% less than the US
India 5.38M 91.04% less than the US 95.43% less than the US
Malaysia 3.14M 88.06% less than the US 79.93% less than the US
Egypt 2.11M 97.01% less than the US 73.92% less than the US
Pakistan 2.11M 97.01% less than the US 88.13% less than the US

The interest”Money bag” has 18.63M audiences in the United States. The average CPC is $0.67, and the average CPM is $24.27. Except the United States, descending order by the number of audiences, the top five countries are Philippines, India, Malaysia, Egypt and Pakistan. Philippines has the most audiences, Its CPC 77.61% less than the US and CPM 59.54% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 256.02K 20.9% greater than the US 56.74% less than the US
Indonesia 1.66M 40.3% less than the US 91.88% less than the US
Japan 256.02K 53.73% less than the US 53.4% less than the US
Australia 1.28M 68.66% less than the US 24.72% less than the US
Thailand 1.92M 70.15% less than the US 77.42% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), Indonesia, Japan, Australia and Thailand. Taiwan(China) has the highest CPC, Its CPC 20.9% greater than the US and average CPM 56.74% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Hong Kong(China) 512.03K 82.09% less than the US 12.81% greater than the US
Germany 192.01K 83.58% less than the US 21.59% less than the US
Australia 1.28M 68.66% less than the US 24.72% less than the US
CzechRepublic 192.01K 97.01% less than the US 35.52% less than the US
United Kingdom 1.98M 77.61% less than the US 37.29% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Hong Kong(China), Germany, Australia, CzechRepublic and United Kingdom. Hong Kong(China) has the highest CPM, Its CPC 82.09% less than the US and CPM 12.81% greater than the US.


5. Wallet Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Money bag 7.48M 35.59% less than Wallet 25.36% less than Wallet
Belt (clothing) 37.11M 20.34% less than Wallet 37.49% less than Wallet
Secure Digital 32.45M 35.59% less than Wallet 38.25% less than Wallet
Square 12.3M 11.86% less than Wallet 28.41% less than Wallet
Wire transfer 27.18M 81.36% less than Wallet 94.74% less than Wallet

Interests related to “Wallet” include “Money bag”, “Belt (clothing)”, “Secure Digital”, “Square” and “Wire transfer”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Wallet” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.