Walmart Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Walmart”? What is the Facebook ads cost of interest “Walmart”? ADCostly analyzed the advertising costs of the interest “Walmart”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Walmart”


Interest Audience CPC CPM
Walmart 172.33M $0.65 $9.63

The interest “Walmart” has 172.33M audiences in Facebook. The average CPC for interest “Walmart” in 2020 is $0.65, and the average CPM is $9.63. Interests related to “Walmart” include “Winners”, “ABC News”, “Sears” and “Internet Movie Database”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.93, and the average CPM is $19.1.

Country Audience CPC CPM
Mexico 35.33M 93.55% less than the US 86.39% less than the US
Brazil 11.37M 92.47% less than the US 90.1% less than the US
Canada 3.79M 66.67% less than the US 17.59% less than the US
Philippines 3.62M 92.47% less than the US 80.99% less than the US
Argentina 3.27M 97.85% less than the US 97.59% less than the US

The interest”Winners” has 82.37M audiences in the United States. The average CPC is $0.93, and the average CPM is $19.1. Except the United States, descending order by the number of audiences, the top five countries are Mexico, Brazil, Canada, Philippines and Argentina. Mexico has the most audiences, Its CPC 93.55% less than the US and CPM 86.39% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Taiwan(China) 1.21M 27.96% less than the US 53.56% less than the US
United Kingdom 1.21M 48.39% less than the US 25.45% less than the US
Australia 689.31K 49.46% less than the US 14.14% greater than the US
Japan 172.33K 56.99% less than the US 49.01% greater than the US
Canada 3.79M 66.67% less than the US 17.59% less than the US

Except the United States, descending order according to CPC price, the top five countries are Taiwan(China), United Kingdom, Australia, Japan and Canada. Taiwan(China) has the highest CPC, Its CPC 27.96% less than the US and average CPM 53.56% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Hong Kong(China) 516.98K 100.0% less than the US 66.91% greater than the US
Japan 172.33K 56.99% less than the US 49.01% greater than the US
Australia 689.31K 49.46% less than the US 14.14% greater than the US
Singapore 344.65K 84.95% less than the US 11.73% less than the US
Canada 3.79M 66.67% less than the US 17.59% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Hong Kong(China), Japan, Australia, Singapore and Canada. Hong Kong(China) has the highest CPM, Its CPC 100.0% less than the US and CPM 66.91% greater than the US.


5. Walmart Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Winners 114.42M 44.62% less than Walmart 8.31% less than Walmart
ABC News 93.31M 6.15% less than Walmart 45.9% less than Walmart
Sears 7.38M 52.31% greater than Walmart 19.52% less than Walmart
Internet Movie Database 7.5M 3.08% less than Walmart 6.65% less than Walmart
CareerBuilder 536.87K 61.54% less than Walmart 45.17% less than Walmart

Interests related to “Walmart” include “Winners”, “ABC News”, “Sears”, “Internet Movie Database” and “CareerBuilder”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Walmart” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.