Wayfair Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Wayfair”? What is the Facebook ads cost of interest “Wayfair”? ADCostly analyzed the advertising costs of the interest “Wayfair”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Wayfair”


Interest Audience CPC CPM
Wayfair 69.61M $1.45 $14.13

The interest “Wayfair” has 69.61M audiences in Facebook. The average CPC for interest “Wayfair” in 2020 is $1.45, and the average CPM is $14.13. Interests related to “Wayfair” include “Taylor Morrison”, “Nestlé Purina PetCare”, “Amazon.com” and “Furniture”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.26, and the average CPM is $17.08.

Country Audience CPC CPM
United Kingdom 10.86M 64.29% less than the US 39.87% less than the US
Canada 4.52M 51.59% less than the US 40.22% less than the US
Germany 904.95K 7.14% greater than the US 22.72% less than the US
India 69.61K 91.27% less than the US 75.12% less than the US
- - - less than the US - - than the US

The interest”Taylor Morrison” has 52.97M audiences in the United States. The average CPC is $1.26, and the average CPM is $17.08. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, Canada, Germany, India and -. United Kingdom has the most audiences, Its CPC 64.29% less than the US and CPM 39.87% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 904.95K 7.14% greater than the US 22.72% less than the US
Canada 4.52M 51.59% less than the US 40.22% less than the US
United Kingdom 10.86M 64.29% less than the US 39.87% less than the US
India 69.61K 91.27% less than the US 75.12% less than the US
- - - - than the US - - than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, Canada, United Kingdom, India and -. Germany has the highest CPC, Its CPC 7.14% greater than the US and average CPM 22.72% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Germany 904.95K 7.14% greater than the US 22.72% less than the US
United Kingdom 10.86M 64.29% less than the US 39.87% less than the US
Canada 4.52M 51.59% less than the US 40.22% less than the US
India 69.61K 91.27% less than the US 75.12% less than the US
- - - - than the US - - than the US

Except the United States, descending order according to average CPM price, the top five countries are Germany, United Kingdom, Canada, India and -. Germany has the highest CPM, Its CPC 7.14% greater than the US and CPM 22.72% less than the US.


5. Wayfair Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Taylor Morrison 580.98K 67.59% less than Wayfair 2.76% less than Wayfair
Nestlé Purina PetCare 36.09M 62.76% less than Wayfair 30.01% less than Wayfair
Amazon.com 397.77M 51.03% less than Wayfair 18.05% less than Wayfair
Furniture 614.05M 63.45% less than Wayfair 10.4% less than Wayfair
Thousand Trails 415.52K 64.14% less than Wayfair 20.81% less than Wayfair

Interests related to “Wayfair” include “Taylor Morrison”, “Nestlé Purina PetCare”, “Amazon.com”, “Furniture” and “Thousand Trails”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Wayfair” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.