Ads Cost Analysis Tool

The #1 Facebook Ad Cost Analysis Tool, since 2018.
ADCostly is trusted by 80,000 registered users.

We provides CPC, CPM, CTR and CPA benchmarks for Facebook advertising cost, and helps you better analysis Facebook ads cost.

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What ADCostly will bring you?

Easily unlock secrets of Facebook ads cost metric

Facebook Ads Cost Metric

Get average CPM, CPC, CPA and CTR Facebook benchmarks for Free.

Targeting Facebook Interests

Search Facebook interests to get your ad audience and CPC/CPM.

Optimize Your Campaigns

Optimize your ad campaigns based on audiences and Facebook benchmarks.

Tracking Ad Trends

Get the trends of Facebook ads cost in different industries and countries

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Facebook Interests Audience

List of interests with CPC/CPM cost

ADCostly provides Facebook audience insights , and you can easily obtains audience size, average CPM, CPC, and keyword difficulty. The CPC/CPM of interests can help you better manage Facebook ads cost.

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Facebook Ads Cost Benchmarks


✔ Measure your advertising revenue or loss based on Facebook ads cost benchmarks
✔ More than a dozen filters including industry, country, publisher, CTA... can be selected 
✔ Age, gender, Placements Ranking, detailed analysis of Facebook audiences
✔ ADCostly helps you better analyze marketing costs and reduce advertising costs

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Want a latest Facebook ads cost benchmark? You're in the right place!

What People Say

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Frequently Asked Questions

Got a question? We've got answers. Learn More

ADCostly aims to conveniently and intuitively view the average index of KEY ADs COST in the advertising industry. 
We have numerous cooperating Campaign data and advertising automation companies to provide us with numerous data sources through powerful computing power and security desensitization rules. 
You can use the date searching and options in advanced filter to get the most recent data.
We plan to add major platforms, Tiktok and Google, in the near future in 2022.
There are a few main factors that influence the cost of your ads:
* Ad objective: traffic, conversions, or app installs
* Bidding method and amount
* Audiences (based on gender, location, age, language, interests, connection types, and OS versions)
* Your industry
* Ad Formats*
* Ads cost is particularly influenced by Ad Formats, so let us take a look at these further.
The CPC calculation is the core metric of Facebook ad cost, CPC Cost = Spent / # of Clicks.
Cost per click (CPC) is a paid advertising metric that measures how much an advertiser pays for every click on their pay-per-click (PPC) ads.
The CPC formula for calculating your average CPC is:
Total CPC / Total Clicks = Average CPC
PS: This cpc desc link is the best reference.
The CPA calculation is the complex and core metric of Facebook ad cost, CPA Cost = Spent / # of actions. However Facebook supports tens of actions. Therefore it invent new metric, cost per result (CPR), for Facebook Advertisers.

CPA (Cost-Per-Action) is the most advanced mobile advertising payment model. With this model, advertisers pay publishers for specific actions (like sales or registrations) that people make inside mobile apps after being engaged with ads.
To calculate cost-per-action for a specific action one needs to divide a total ad campaign spending on several specific actions that this particular campaign generated.
Pricing for various kinds of actions such as app installs, registers, purchases can vary from $4 to $75 per action. The CPA advertising model is the roots of digital affiliate marketing. We’ve analyzed the best CPA Advertising Networks in this directory.
Note: This cpa desc link is the best reference.
On Facebook, most ads are delivered by image or video format, so most facebook ad costs are basically measured in cost per click (CPC) or cost per thousand impressions (CPM).
On Google Search, most ads are delivered by keywords or text format, so most google ad costs are basically measured in cost per click (CPC).