Facebook Ads Cost In Egypt

The average CPM in Egypt is about $0.59; the average CPC is about $0.04; the average CTR is about 1.58%. CPM, CPC, CTR, CPA are important indicators of Facebook ads cost. More Egyptian Facebook advertising trends will be given in this article.

Facebook ads cost Benchmarks

Alternative Text

How much does Facebook ads cost in Egypt?

Facebook ads cost CPM CPC CTR
Facebook News Feed $0.62 $0.04 1.67%
Instagram $0.69 $0.08 0.08%
Audience Network $0.70 $0.03 2.26%
Messenger $0.27 $0.05 0.60%

Advertising costs in Egypt show different prices among different publishers. Among them, the highest CPM is Audience Network, which costs about $0.70; the lowest CPM is Messenger, which costs about $0.27. The highest CPC is Instagram, which costs about $0.08; the lowest CPM is Audience Network, which costs about $0.03. The highest CTR is Audience Network, which is about 2.26%; the lowest CTR is Instagram, which is about 0.08%.

On the whole, the cost of placing Messenger ads in Egypt is relatively low, but the click-through rate will be relatively poor. If you want to achieve a higher click-through rate, you can choose to advertise on Audience Network and Facebook News Feed, and the advertising costs are relatively moderate. This would be a good choice.

Trends for Facebook Advertising Costs in Egypt

Learn about Egypt with Facebook Ads Cost Insight.

Alternative Text


CPM Increases Year By Year

Since 2019, the CPM in Egypt has gradually increased. Although occasionally there will be a decline, the overall CPM is on an upward trend. At the end of 2020, CPM reached a peak of about $9.93, but it immediately dropped to a normal level.


CPC Increased Gently

From 2019 to 2021, CPC prices have changed very slowly, showing an overall upward trend, but they have never exceeded $1.0, and the cost per click in Egypt has been at a low level. The CPC price reached its highest point in January 2021, with a price of approximately $0.9 and a minimum of approximately $0.05.

Alternative Text
Alternative Text


CTR Shows Downward Trend

Since 2019, CTR has first shown an upward trend, reaching the highest CTR in May 2019, which is about 2.35%, but has shown two downward trends since then. On the whole, CTR is gradually decreasing, but it is still higher than 1%.


Cost Per Purchase Fluctuates Greatly

Cost per install in Egypt has always been at a low price, with the highest value being about $0.89. However, cost per purchase has changed a lot, with a total of 4 major fluctuations. The highest cost per purchase is $26.3, and the lowest is less than $1.

Alternative Text

Get More Facebook Advertising Costs

Use ADCostly Now