Facebook Ads Cost In Mexico
The average CPM in Mexico is about $0.96; the average CPC is about $0.06; the average CTR is about 1.55%. What about more Facebook ads cost benchmarks in Mexico? Maybe not just Facebook, but publishers including Instagram, Messenger, etc. What are their advertising benchmarks in Mexico? Let's take a look.
How much does Facebook ads cost in Mexico？
| Facebook ads cost | CPM | CPC | CTR |
| Facebook News Feed | $0.92 | $0.06 | 1.57% |
| $1.33 | $0.13 | 0.13% | |
| Audience Network | $1.38 | $0.05 | 2.73% |
| Messenger | $0.30 | $0.07 | 0.44% |
Instagram, Facebook, Audience Network, and Messenger are important publishers for advertising. In the above statistics, we find that Audience Network has the highest advertising CPM, with a CPM of $1.38, which is almost 5 times of Messenger. The CPC price has a small data gap among the 4 publishers, about $1.0. In terms of average click-through rate, Audience Network and Facebook have high click-through rates (2.73% and 1.57% respectively), while Instagram has the lowest average click-through rate, about 0.13%.
For social media advertising in Mexico, Audience Network and Facebook are the best choices. The overall cost of these two publishers is moderate, and the average click-through rate is generally higher than the standard level. It is irrational to place ads in Mexico on Instagram. Both CPM and CPC are the highest, but the average click-through rate is the lowest, so we must avoid it.
Trends for Facebook Advertising Costs in Mexico
Learn about Mexico with Facebook Ads Cost Insight.
CPM
Grow Significantly after 2020
Before 2020, the CPM in Mexico changed steadily, fluctuating around $1.0 as a whole. The CPM in 2020 declined first, and the data continued to rise after May, reaching its peak in December 2020, about $2.17. CPM is clearly on the rise.
CPC
Highest CPC with $0.14
$0.14 is the highest value of Mexican advertising CPC, and it has been stable for two years. The Facebook ads cost benchmark of $0.14 is a relatively low level, and a stable data trend is very helpful to advertisers, which will not cause too much money loss.
CTR
CTR Surges to 2.7% in 2021
The CTR in Mexico in 2019 is low, but the overall trend is on the rise. In 2020, the average click-through rate fluctuated between 1.5% and 2%. At the beginning of 2021, CTR surged to 2.77%, which is a data level that has never been reached before. It is worthy of attention.
CPA
Cost Per Purchase Reached $96.3
The highest Cost Per Purchase price in Mexico reached $96.3! This is a very high price compared to usual. The opposite is cost per install, which has been maintaining a very low price, with a maximum of about $0.46.
