How much does Facebook ads cost in Mexico？
|Facebook ads cost||CPM||CPC||CTR|
|Facebook News Feed||$0.92||$0.06||1.57%|
Instagram, Facebook, Audience Network, and Messenger are important publishers for advertising. In the above statistics, we find that Audience Network has the highest advertising CPM, with a CPM of $1.38, which is almost 5 times of Messenger. The CPC price has a small data gap among the 4 publishers, about $1.0. In terms of average click-through rate, Audience Network and Facebook have high click-through rates (2.73% and 1.57% respectively), while Instagram has the lowest average click-through rate, about 0.13%.
For social media advertising in Mexico, Audience Network and Facebook are the best choices. The overall cost of these two publishers is moderate, and the average click-through rate is generally higher than the standard level. It is irrational to place ads in Mexico on Instagram. Both CPM and CPC are the highest, but the average click-through rate is the lowest, so we must avoid it.
Grow Significantly after 2020
Before 2020, the CPM in Mexico changed steadily, fluctuating around $1.0 as a whole. The CPM in 2020 declined first, and the data continued to rise after May, reaching its peak in December 2020, about $2.17. CPM is clearly on the rise.
Highest CPC with $0.14
$0.14 is the highest value of Mexican advertising CPC, and it has been stable for two years. The Facebook ads cost benchmark of $0.14 is a relatively low level, and a stable data trend is very helpful to advertisers, which will not cause too much money loss.
CTR Surges to 2.7% in 2021
The CTR in Mexico in 2019 is low, but the overall trend is on the rise. In 2020, the average click-through rate fluctuated between 1.5% and 2%. At the beginning of 2021, CTR surged to 2.77%, which is a data level that has never been reached before. It is worthy of attention.
Cost Per Purchase Reached $96.3
The highest Cost Per Purchase price in Mexico reached $96.3! This is a very high price compared to usual. The opposite is cost per install, which has been maintaining a very low price, with a maximum of about $0.46.