November 24, 2020

What Does CTR Stand For? -ADCostly

What is CTR? What is the CTR formula? How to calculate CTR? What is a good CTR? How to increase CTR? ADCostly summarizes the content of CTR to help you quickly increase the advertising CTR.
November 19, 2020

Facebook Advertising Benchmarks | 2020 Q3 VS Q2

Facebook has become an important publisher of advertising for small and medium enterprises thanks to its huge number of users. The continued increase in Facebook advertising revenue will inevitably herald data fluctuations in advertising costs. Black Friday is approaching, and many companies have begun to prepare for the war. The advertising benchmarks can represent the general status of the industry and make judgments for advertising.
November 09, 2020

Facebook Ads Cost In 2020 - ADCostly

At the end of October 2020, Facebook released its Q3 financial statement. Advertising revenue for the third quarter of 2020 was $21,221, an increase of 22% year-on-year. Facebook ads cost is a very important factor for advertisers. CPC, CPM, CTR, CPA, ROI and Roas in different industries and time play a very important role in our advertising effectiveness. ADCostly aggregates the average CPC, CPM, CPA and CTR data under the influence of different factors in 2020. These benchmark data will help you.
November 05, 2020

Lower Facebook Ad Budget And Better Results

By advertising on Facebook, brands have more control over who sees their message, and perhaps more importantly, the number of people that actually see it. But how well does it scale? In other words, if we increase our ad spend, will we also increase signups? Leads? Customers?
November 05, 2020

2020 Cost of marketing guidance [Facebook,Instagram..]

There must be a thoughtful advertiser and a careful cost budgeter behind a successful advertisement. The advertiser is responsible for the creative design and overall control of the advertisement, and the cost budgeter is responsible for the advertising plan and budget. A marketing plan can determine your business’ marketing goals, and a marketing budget can help you determine the actual steps to achieve those goals. In addition, you should also pay attention to the cost of different Publishers. How much should you spend? Where should you spend?
November 04, 2020

CPC VS CPM :How to choose CPC and CPM for different ad categories?

In the digital media trading environment, advertisers and publishers should make the most correct execution plan for advertising costs. When planning your advertising strategy, all the details must be taken into consideration. Today we will explain the bidding options.
October 29, 2020

What is the average CPM in India?

The average CPM in India is $0.67 and the last period is $0.69, with a 3% decrease. CPM will be affected by factors such as time and industry. Of course, the data of different countries will be quite different. In this article, the average CPM in India will be analyzed in terms of time, industry, publisher, gender, and age.
October 22, 2020

Who is Shopify's target audience?

If you are running a shopify, you must want to target audience quickly. But who is Shopify’s target audience? In this blog, I will quickly summarize the methods to acquire Shopify’s target audience, and use the easiest way to help you get Shopify’s target audience.
October 15, 2020

Marketing cost analysis | Data tutorial for advertising in the epidemic

COVID-19 has entered people’s attention since December 2019, and the epidemic has lasted for four months. So how much has the epidemic affected the advertising industry in these four months? Today, I start with the advertising data and analyze the impact of the advertising costs brought about by the epidemic in detail. It can also be called a marketing cost analysis with data.
September 16, 2020

How Much Does Web Ad Cost? [2020 Update]

It is a well-known fact that most of the Internet is run through advertising. The Internet, like TV and radio stations, earns revenue from advertising, and users get free content from advertising. But most people agree that paid web promotion can indeed bring a large number of users. Facebook’s 2020 Q2 quarterly financial report shows that the average DAU in June 2020 was 1.79 billion, an increase of 12% year-on-year. This is a very large audience group, so it is effective to place web ads on Facebook.