March 31, 2021

Importance of Advertising CPC and CPM

CPC and CPM are common indicators of Google and Facebook advertising. They represent the health status of the advertising, too high or too low will cause problems. ADCostly provides average CPC and CPM benchmarks for different industries and countries. With these benchmarks, you can better compare with your own advertising status and better perform advertising.Regarding the importance of CPC and CPM, 7 marketing experts have brought us wonderful explanations, let's take a look.
March 19, 2021

Facebook Advertising Cost Benchmarks Talked By 15 Marketing Experts

There are many data indicators to consider when placing Facebook ads, including CPC, CPM, CTR, CPA, etc. Many people do not have a good understanding of these benchmark data, which leads to poor advertising effects. ADCostly provides a benchmark for these data.when you get the data benchmark, what direct help does it have for your advertising?
March 10, 2021

Facebook Average CPM Data Summary [2020 update]

Unconsciously, the first quarter of 2020 is about to pass. Due to the impact of the epidemic, all kinds of difficult problems will inevitably occur in all walks of life this year. In order to reduce the impact of the epidemic factors and quickly return to the state before the epidemic, today I will bring you the statistics of the average CPM of Facebook ads. Finally, there are tips on how to stay in the overall downward trend of ads. In other words, there are tips on how to make cost less ad.
March 10, 2021

Latest Facebook Ad Benchmarks For Different Publishers In 2020

Facebook has become the largest social media advertising platform in recent years, but the cost of advertising on Facebook is relatively high. At the same time, the pressure of competition is also high. How to stand out from so many ads requires more skills.
March 10, 2021

How Much Does Web Ad Cost? [2020 Update]

It is a well-known fact that most of the Internet is run through advertising. The Internet, like TV and radio stations, earns revenue from advertising, and users get free content from advertising. But most people agree that paid web promotion can indeed bring a large number of users. Facebook’s 2020 Q2 quarterly financial report shows that the average DAU in June 2020 was 1.79 billion, an increase of 12% year-on-year. This is a very large audience group, so it is effective to place web ads on Facebook.
March 10, 2021

Facebook Advertising Benchmarks | 2020 Q3 VS Q2

Facebook has become an important publisher of advertising for small and medium enterprises thanks to its huge number of users. The continued increase in Facebook advertising revenue will inevitably herald data fluctuations in advertising costs. Black Friday is approaching, and many companies have begun to prepare for the war. The advertising benchmarks can represent the general status of the industry and make judgments for advertising.
March 10, 2021

2020 Q2 Facebook Ad Benchmarks For Different Countries/Areas

Advertising benchmarks are often related to countries/areas. The same amount of advertising in different countries/areas will make different budgets. These are often related to the area/country's economy and Internet conditions. Different countries/areas have different CPC, CPM, CTR and CPA data, so the resulting advertising costs are also different.
March 10, 2021

2020 Q2 Facebook Ad Benchmarks For Your Category

Facebook is one of the fastest growing advertising networks. In fact, in the past few years, Facebook has become the largest advertising platform.Facebook ads and Google ads are currently the two major goals of advertising, and both have their own advantages. If your product needs to be more in line with users’ lives, Facebook is a better choice. In the past two years, if you are also one of the 2 million advertisers in Facebook, you will find that Facebook’s advertising budget is not low. In order to achieve better conversions, you need to spend more time and energy.
March 02, 2021

Average CPA Of App Install Facebook Ad | 2020 Annual Report

App installation is a very common type of advertising, and installation is the most important for mobile app marketers. You must hope to conduct the most attractive, innovative and revolutionary marketing activities through App install ads. Therefore, Average CPA of app install is an essential data indicator that mobile marketers need to understand. Average CPA of app install can better provide benchmarks for the entire campaign, which can help us conduct better CPA marketing.
February 05, 2021

Facebook Average CPM By Category | 2020 Annual Report

On January 27, 2021, Facebook released its 2020 annual financial report. Advertising revenue was $84,169 million, an increase of 21% compared to last year’s $69,655 million. Advertising revenue is getting higher and higher, and Facebook’s chief financial officer said: In the first half of 2021, we will usher in a period of growth, which is negatively affected by the decline in advertising demand at the beginning of the pandemic. Therefore, we expect that the year-on-year growth rate of total revenue in the first and second quarters of 2021 will remain stable or moderately accelerated, and the second half of the year will be a period of strong continuous growth.