Insight into the secret of the advertising —Ad Cost
Advertising cost has always been an industry secret. Many advertisers or optimizers suffer pain and balance excessive spending or substandard advertising effects.
- What is the current status of cost in the current advertising industry?
- What is the problem？
- Why we need an Ad Cost Index Tool？
- How does ADCostly work?
What is the current status of cost in the current advertising industry?
Because of the global impact of COVID-19, by 2020, we expect total global media advertising spending to reach the US $ 691.7 billion, a 7.0% increase from 2019. Although this is lower than our previous expectations, it can also be seen that advertising investment has almost become the largest investment in the Internet era.
So where are advertisers spending or what are the main advertising costs?
You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question.
What is the problem？
- We don’t know if the CTR or CPC is reasonable.
- We can hardly find the law of spending and need to keep testing.
Why we need an Ad Cost Index Tool？
- View market average indicators and adjust advertising spending strategies
Advertising cost has always been an industry secret. Many advertisers or optimizers suffer pain and balance excessive spending or substandard advertising effects. Many advertisers are left in the dark and can only wait for slaughter. Advertisers can only go forward with their eyes closed.
With the help of Ad Cost Intelligence tools now this can be greatly reduced. Check the advertising market cost data index regularly to optimize the advertising strategy or adjust the expenditure ratio.
- Observe the trend of time and cost, and find out the law of Ad costs
Advertising optimizers with excellent experience in the industry have found or obtained the golden rule of buying, but in fact, this is what everyone is pursuing. We know that advertising costs often change regularly throughout the year.
Extending the timeline, do you want to know how advertising costs have changed in recent months or in recent years? Is CPC constantly rising? Explore in the product, this function module can help you greatly.
- Watch sudden changes and gain insight into the market response
We often encounter unexpected or unconventional phenomena in the process of advertising. For example, a sudden rise in CTR or a sudden decline in CPC should not be anxious at this time, because there may also be hidden contradictions. The cost analysis of the advertising market will give you a reference value.
How does ADCostly work?
We have numerous cooperating Campaign data and advertising automation companies to provide us with numerous data sources through powerful computing power and security desensitization rules. You can learn more about head advertisers ’delivery strategies by checking out the Top Campaign.
And, please be assured that we have hidden the advertiser ’s name to protect advertisers privacy.