ADCostly supports cost analysis of APP classification
PRODUCT ANNOUNCEMENTS
We’re excited to release new features that round out ADCostly’s offering on Advertising cost analysis. Our new filter provides ADCostly customers with insights into the classification of the Non-Gaming App and Gaming App. We have also newly added CPC Trends from Top Countries and optimized many other details.
- Newly added Non-Gaming App classification and Gaming App classification in the filter
- CPC trend has been added to the Country/Area Ranking
- Insight into the Facebook ranking and their different CPC trends
- Improve user experience
1、Newly added Non-Gaming App classification and Gaming App classification in the filter
For game advertisers, the specific segmentation type of APP advertising cost is the most valuable. We can see from the example below, the RPG games in the United States, the average CPM shock decreased, but CPC has been rising since the end of March.
2、CPC trend has been added to the Country/Area Ranking
From the comparison of the chart below, it is observed that in the past 90 days, Australia has the highest CPC average and the United States has the highest CPM average. In addition, during the past period of COVID-19, South Korea’s CPC has grown significantly.
3、Insight into the Facebook ranking and their different CPC trends
From this example, we can see that the Audience Network Rewarded Videos has the highest CPC and highest CPM among all placements in the last 90 days.
4、Improve user experience
In order to improve the user experience of ADCostly users, we have added selected tips. You can choose any filtering option, and you wo n’t forget to select multiple at the same time.
Insight into the marketing to Improve your advertising cost and monetization strategy
Our new ADCostly illuminates key marketing data that ad optimization professionals need to access in order to drive ad monetization strategies. Current ADCostly customers can try these new features here.
