Best cost per click calculator—ADCostly

When advertising, CPC costs have always been the focus of advertisers, but due to the lack of suitable tools, we can only barely calculate CPC data for advertising based on the cost of advertising and the number of clicks. The Facebook manger does not show us the CPC data of interest and audience well. When encountering such difficulties, try the new CPC calculator- ADCostly.

1、Facebook interest CPC calculator

ADCostly provides the CPC calculation function of Facebook interest. By searching the Facebook interest keywords in the input box, ADCostly can automatically expand related interests. In addition, the CPC data of each interest will also be displayed. Of course, there are also CPM data and the number of audiences.

Click Facebook interest, on the right it can show the distribution of the interest in different countries. Taking ‘card game’ as an example, the data shows that this interest has the largest number of viewers in the United States, and the lowest CPC and CPM in Indonesia. You can sort by CPC, CPM or audience to find the most suitable Facebook interest.

2、Different publishers CPC calculator

Advertisements cannot be placed in only one publisher. Refer to multiple publishers and choose the most suitable publisher to maximize the benefits. ADCostly can calculate CPC for different publishers (including Facebook, Instagram, Audience Network, Messager).

Facebook CPC Cost

From January 2020 to July 2020, Facebook’s CPC has maintained a very stable trend. On July 13, the CPC reached the highest value of $0.26. In the half year of 2020, the male click CPC data is $0.14, and the female CPC data is $0.2. Different age groups also show different CPC values:

• CPC of 13-17 years old is $0.05;
• CPC of 18-24 years old is $0.12;
• CPC of 25-34 years old is $0.17;
• CPC of 35-44 years old is $0.2;
• CPC above 45 years old is $0.21.

Instagram CPC Cost

From January 2020 to July 2020, the CPC of Instagram has maintained a very stable trend. On April 27, the CPC reached a maximum value of $0.33. In the half year of 2020, the male click CPC data was $0.2, and the female CPC data was $0.31. Different age groups also show different CPC values:

• CPC of 13-17 years old is $0.13;
• CPC of 18-24 years old is $0.21;
• CPC of 25-34 years old is $0.25;
• CPC of 35-44 years old is $0.29;
• CPC of 45-54 years old is $0.31;
• CPC of 55-64 years old is $0.3;
• CPC above 65 years old is $0.28.

Audience Network CPC Cost

From January 2020 to July 2020, the CPC of Audience Network has maintained a very stable trend. As of July 13, the CPC reached the highest value of $0.6. In the half year of 2020, the CPC click data for men is $0.13, and the CPC data for women is $0.16. Different age groups also show different CPC values:

• CPC of 13-17 years old is $0.06;
• CPC of 18-24 years old is $0.1;
• CPC of 25-34 years old is $0.14;
• CPC of 35-44 years old is $0.16;
• CPC of 45-54 years old is $0.16;
• CPC of 55-64 years old is $0.19;
• CPC above 65 years old is $0.3.

Messenger CPC Cost

From January 2020 to July 2020, Messenger’s CPC has maintained a very stable trend. As of July 13, the CPC reached the highest value of $0.31. In the half year of 2020, the male click CPC data is $0.13, and the female CPC data is $0.2. Different age groups also show different CPC values:

• CPC of 13-17 years old is $0.06;
• CPC of 18-24 years old is $0.13;
• CPC of 25-34 years old is $0.16;
• CPC of 35-44 years old is $0.19;
• CPC of 45-54 years old is $0.2;
• CPC of 55-64 years old is $0.18;
• CPC above 65 years old is $0.18.

3、Different countries CPC calculator

ADCostly provides filters for 10+ countries. We can calculate the CPC in each country by changing the filter. At the same time, this filter can be used in combination with the above-mentioned publisher filter to query more accurate CPC data.

Click the country filter in the first row and select the target country. Here I take India as an example. ADCostly calculates the CPC data of the Indian country as follows: From January 2020 to July 2020, the CPC of India has maintained a very stable trend. On March 9, the CPC reached the highest value of $0.08. In the half year of 2020, the male click CPC data was $0.19, and the female CPC data was $1.25. Different age groups also show different CPC values:

• CPC of 13-17 years old is $1.06;
• CPC of 18-24 years old is $0.97;
• CPC of 25-34 years old is $1.25;
• CPC of 35-44 years old is $1.38;
• CPC of 45-54 years old is $1.74;
• CPC of 55-64 years old is $2.25;
• CPC above 65 years old is $2.18.

CPC calculations in other countries can be displayed through filter changes.

4、Different categories CPC calculator

ADCostly provides 30+ category filters, we can view the CPC data according to category needs. At the same time, the filter can be mixed with all the above filter content.

ADCostly classifies topics into three categories: Gaming Apps, No-Gaming Apps, and Others. We can view the overall CPC values of the three categories. Let’s take Social as an example here to view the change trend of CPC data of Social ads.

From January 2020 to July 2020, the CPC of Social advertising has maintained a very stable trend. On February 17, the CPC reached the highest value of $0.4. In the half year of 2020, the male click CPC data was $0.1, and the female CPC data was $0.13. Different age groups also present different CPC values:

• CPC of 13-17 years old is $0.24;
• CPC of 18-24 years old is $0.1;
• CPC of 25-54 years old is $0.12;
• CPC of 55-64 years old is $0.1;
• CPC above 65 years old is $0.17.

Summary

Facebook manger provides us with the convenience of advertising on Facebook, but it does not provide us with CPC data of Facebook. Using ADCostly can better advertise the budget, thereby reducing the cost of advertising. After making the appropriate ad budget, go to Facebook manger for ad placement, and you will get more likes.