Average CPA Of App Install Facebook Ad | 2020 Annual Report
App installation is a very common type of advertising, and installation is the most important for mobile app marketers. You must hope to conduct the most attractive, innovative and revolutionary marketing activities through App install ads. Therefore, Average CPA of app install is an essential data indicator that mobile marketers need to understand. Average CPA of app install can better provide benchmarks for the entire campaign, which can help us conduct better CPA marketing.
Apps can generally be divided into gaming apps and non-gaming apps, the advertising costs of the two will be quite different. ADCostly‘s data shows that the average CPA of app installations in 2020 is $1.7, of which the average CPA of gaming app installations is $2.1, and the average CPA of non-gaming app installations is $0.7. The specific data reports of different publishers in 2020 are as follows.
1. Facebook News Feed App Install
① Gaming Apps Install
The CPA of Facebook Gaming apps install advertising is on an upward trend in 2020 as a whole. In April 2020, the CPA reached the lowest value of the whole year, about $1.4; in December 2020, the CPA reached its peak, about $3.13.
The CPA of Facebook Gaming apps install ads is at a medium cost level among the 4 publishers, with an average CPA of about $2.1. If you place ads to achieve 100 installs, it will cost about $210.
②No-Gaming Apps Install
The CPA of Facebook No-Gaming apps install advertising is also on an upward trend in 2020 as a whole, which is in the same trend as game App installs. In March 2020, the CPA reached the lowest value of the whole year, about $0.39; in December 2020, the CPA reached its peak, about $1.08.
The CPA of Facebook No-Gaming apps install ads has significantly decreased compared to the CPA of game App installs, but the overall CPA is on an upward trend. No-Gaming apps install average CPA is about $0.53. If you place ads to achieve 100 installs, it will cost about $53.
2. Instagram App Install
① Gaming Apps Install
The CPA of Instagram Gaming apps install advertising is on an upward trend in 2020 as a whole. In April 2020, the CPA reached the lowest value of the whole year, about $0.9; in December 2020, the CPA reached its peak, about $2.06.
The CPA of Instagram Gaming apps install ads is at a lower cost level among the 4 publishers, with an average CPA of about $1.1. If you place ads to achieve 100 installs, it will cost about $110.
②No-Gaming Apps Install
The CPA of Instagram No-Gaming apps install ads is also on an upward trend in 2020 as a whole, which is in the same trend as game app installs. In March 2020, the CPA reached the lowest value of the whole year, about $0.58; in December 2020, the CPA reached its peak, about $1.62.
The CPA of Instagram No-Gaming apps install ads has significantly decreased compared to the CPA of game app installs, but the overall CPA is on the rise. No-Gaming apps install average CPA is about $0.93. If you place an ad to achieve 100 installs, it will cost about $93.
3. Audience Network App Install
① Gaming Apps Install
The CPA of Audience Network Gaming apps install advertising is in a trend of first decline and then rise in 2020 as a whole. In April 2020, the CPA reached the lowest value of the whole year, about $1.6; in December 2020, the CPA reached its peak, about $4.42.
The CPA of Audience Network Gaming apps install ads is at a medium cost level among the 4 publishers, with an average CPA of about $1.1. If you place ads to achieve 100 installs, it will cost about $110.
②No-Gaming Apps Install
The CPA of Audience Network No-Gaming apps install advertising is also on an upward trend in 2020 as a whole, which is in the same trend as game App installation. In March 2020, the CPA reached the lowest value of the whole year, about $0.38; in December 2020, the CPA reached its peak, about $0.94.
The CPA of Audience Network No-Gaming apps install advertising has a significant decline compared with the CPA of game app installations, but the overall trend is on the rise. No-Gaming apps install average CPA is about $0.56. If you place ads to achieve 100 installs, it will cost about $56.
4. Messenger App Install
① Gaming Apps Install
The CPA of Messenger Gaming apps install advertising will be up and down in 2020, and the overall trend is in a downward trend. This is very different from other trends. In November 2020, the CPA reached the lowest value of the whole year, about $0.54; in February 2020, the CPA reached its peak, about $1.
The CPA of Messenger Gaming apps install advertising is at a lower cost level among the 4 publishers, with an average CPA of about $0.67. If you place ads to achieve 100 installs, it will cost about $67.
②No-Gaming Apps Install
The CPA of Messenger No-Gaming apps install advertising is on an upward trend in 2020 as a whole, which is inconsistent with the installation of game apps. In April 2020, the CPA reached the lowest value of the whole year, about $0.32; in December 2020, the CPA reached its peak, about $0.92. No-Gaming apps install average CPA is about $0.53. If you place ads to achieve 100 installs, it will cost about $53.
