2021 Q1 App Advertising Cost For Your Industry
Dentsu predicts that global advertising spending will increase by 5.8% in 2021 and reach US$57.9 billion. Among them, Western Europe (7.5%), Asia-Pacific (5.9%), and North America (4.0%) played a major role. According to the share of global advertising expenditure, the top five markets in 2021 will be the United States, China, Japan, the United Kingdom, and Germany. The main industry sources of digital growth are social (18.3%) search (11.0%) and video (10.8%).
However, one of the platforms that spend the most on advertising is still Facebook advertisers. Let's explore Facebook's advertising cost indicators for Q1 in 2021.
Below is a brief summary of our ADCostly advertising cost guidelines:
- The average CPC of Facebook ads for Q1 game apps in 2021 is $1.89, but the family game is the highest at $2.4
- The average CPM of Facebook Ads for Q1 game apps in 2021 is approximately $14.71, but simulation game is the highest $25.73
- The average CPC of Facebook ads for non-gaming apps in Q1 of 2021 is $0.2, but the Travel App is the highest $1.12, followed by Dating $0.92
- The average CPM of Facebook Ads for non-gaming apps in Q1 of 2021 is about $3.25, but the News App is the highest $14.2
- In 2021, the average CPM of e-commerce websites in Q1 is about $11.12, and the CPC is about 0.59. Both CPM and CPM increased by about 100% from the previous quarter, but the average click rate of 1.95% decreased by about 5%.
2021 Q1 App Advertising Cost For Game
As we all know, CPM and CPC are the most important benchmarks in advertising. The average CPM of the game APP in Q1 of 2021 is $14.71, and the CPC is $1.89. Compared with Q4 of 2020, both have increased to varying degrees. While Facebook’s pricing model for its online advertising inventory offers advertisers the control they need to run effective campaigns even on modest ad budgets, it’s still a little confusing to newcomers – especially if they’re coming from the comparatively more straightforward world of PPC and CPM models. Let’s take a look at it in a little more depth.
The average CPC of Facebook ads for Q1 game apps in 2021 is $1.89, but the family game is the highest at $2.4. The average CPM of Facebook Ads for Q1 game apps in 2021 is approximately $14.71, but the simulation game is the highest at $25.73.
| Industry | Average CPM | Average CPC |
| Role-Playing | $11.7 | $1.42 |
| Strategy | $15.21 | $2.25 |
| Puzzle | $13.49 | $1.27 |
| Action | $8.94 | $0.73 |
| Casual | $11.26 | $0.76 |
| Simulation | $25.73 | $2.1 |
| Adventure | $21.75 | $1.39 |
| Arcade | $10.43 | $0.82 |
| Casino | $14.37 | $1.95 |
| Card | $8.63 | $1.81 |
| Board | $3.35 | $0.74 |
| Racing | $7.51 | $1.3 |
| Family | $20.65 | $2.4 |
| Sports | $6.61 | $0.66 |
| Word | $6.93 | $0.53 |
| Music | $3.14 | $0.36 |
As can be seen from the above table, family games have become extremely intense in the current environment, and music games are clearly still hovering at low prices. Perhaps influenced by the world pattern, people prefer family games and pay more attention to interactivity.
2021 Q1 App Advertising Cost For No-Gaming
When the advertising cost of game apps continues to rise, the CPM of non-game apps has a small increase of $3.29 (up 28%), while its average CPC has dropped by 5% to $0.2.
2021 Q1 Advertising Cost For Websites
There are four types of website advertising costs that have attracted much attention, e-commerce, B2B, FB homepage, and story. Obviously, the advertising of e-commerce and enterprise services requires more expenditure, while the advertising cost of FB Page is relatively low.
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In 2021, the average CPM of e-commerce websites in Q1 is about $11.12, and the CPC is about 0.59. Both CPM and CPM increased by about 100% from the previous quarter, but the average click rate of 1.95% decreased by about 5%.
How Can I Lower My Facebook Ads Costs?
The easiest and most straightforward way to control your budget in Facebook Ads is to set your maximum daily or lifetime budgets to an amount you’re comfortable with. As it implies, setting a maximum daily budget means that once your daily maximum has been met – regardless of your campaign type or objectives – your ads will be paused until the next day.
Read more about Facebook Ads’ budgeting, bidding, and scheduling at the official Facebook Ads site. You can also recall the 2020 Facebook advertising cost indicators and compare them to obtain more accurate values.
Data Source
This report is based on the ADCostly sample of all verticals that advertised on Facebook from January 2021 to March 2021 (The report only represents the data range captured by ADCostly). Facebook advertising CPA contains a lot of data, here is the situation of Instill. For more CPA data, please check the CPA page. At the same time, please go to ADCostly for more data details.
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