Australia Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Australia”? What is the Facebook ads cost of interest “Australia”? ADCostly analyzed the advertising costs of the interest “Australia”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Australia”


Interest Audience CPC CPM
Australia 233.13M $0.55 $9.6

The interest “Australia” has 233.13M audiences in Facebook. The average CPC for interest “Australia” in 2020 is $0.55, and the average CPM is $9.6. Interests related to “Australia” include “Cricket”, “Australian Football League”, “United Kingdom” and “Indonesia”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.42, and the average CPM is $23.68.

Country Audience CPC CPM
India 21.91M 90.48% less than the US 83.66% less than the US
Australia 14.22M 14.29% less than the US 31.0% less than the US
Mexico 12.36M 73.81% less than the US 61.57% less than the US
Philippines 12.36M 66.67% less than the US 66.22% less than the US
Indonesia 10.72M 95.24% less than the US 42.4% less than the US

The interest”Cricket” has 23.78M audiences in the United States. The average CPC is $0.42, and the average CPM is $23.68. Except the United States, descending order by the number of audiences, the top five countries are India, Australia, Mexico, Philippines and Indonesia. India has the most audiences, Its CPC 90.48% less than the US and CPM 83.66% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 14.22M 14.29% less than the US 31.0% less than the US
France 1.87M 21.43% less than the US 40.03% less than the US
Taiwan(China) 3.5M 28.57% less than the US 12.04% less than the US
United Kingdom 9.56M 38.1% less than the US 43.5% less than the US
Canada 3.73M 45.24% less than the US 45.65% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, France, Taiwan(China), United Kingdom and Canada. Australia has the highest CPC, Its CPC 14.29% less than the US and average CPM 31.0% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Malaysia 5.36M 88.1% less than the US 5.91% less than the US
Taiwan(China) 3.5M 28.57% less than the US 12.04% less than the US
NewZealand 2.33M 57.14% less than the US 13.98% less than the US
Brazil 3.73M 78.57% less than the US 19.34% less than the US
Thailand 7.93M 97.62% less than the US 23.27% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Malaysia, Taiwan(China), NewZealand, Brazil and Thailand. Malaysia has the highest CPM, Its CPC 88.1% less than the US and CPM 5.91% less than the US.


5. Australia Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Cricket 301.81M 58.18% less than Australia 69.58% less than Australia
Australian Football League 7.76M 18.18% greater than Australia 37.08% less than Australia
United Kingdom 248.33M 21.82% greater than Australia 21.98% less than Australia
Indonesia 306.15M 12.73% greater than Australia 62.5% less than Australia
The Biggest Loser 1.57M 29.09% less than Australia 28.65% less than Australia

Interests related to “Australia” include “Cricket”, “Australian Football League”, “United Kingdom”, “Indonesia” and “The Biggest Loser”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Australia” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.