HomeAway Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “HomeAway”? What is the Facebook ads cost of interest “HomeAway”? ADCostly analyzed the advertising costs of the interest “HomeAway”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “HomeAway”


Interest Audience CPC CPM
HomeAway 13.24M $0.68 $15.29

The interest “HomeAway” has 13.24M audiences in Facebook. The average CPC for interest “HomeAway” in 2020 is $0.68, and the average CPM is $15.29. Interests related to “HomeAway” include “Adventure travel”, “CheapOair”, “CarMax” and “Paramount Pictures”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.94, and the average CPM is $25.58.

Country Audience CPC CPM
Brazil 780.97K 88.3% less than the US 64.62% less than the US
United Kingdom 780.97K 50.0% less than the US 40.15% less than the US
Australia 582.42K 73.4% less than the US 20.6% less than the US
Canada 397.1K 65.96% less than the US 40.15% less than the US
Philippines 370.63K 93.62% less than the US 84.95% less than the US

The interest”Adventure travel” has 6.9M audiences in the United States. The average CPC is $0.94, and the average CPM is $25.58. Except the United States, descending order by the number of audiences, the top five countries are Brazil, United Kingdom, Australia, Canada and Philippines. Brazil has the most audiences, Its CPC 88.3% less than the US and CPM 64.62% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 780.97K 50.0% less than the US 40.15% less than the US
Canada 397.1K 65.96% less than the US 40.15% less than the US
Australia 582.42K 73.4% less than the US 20.6% less than the US
Germany 304.44K 79.79% less than the US 33.31% less than the US
Italy 317.68K 84.04% less than the US 62.2% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Canada, Australia, Germany and Italy. United Kingdom has the highest CPC, Its CPC 50.0% less than the US and average CPM 40.15% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Singapore 66.18K 93.62% less than the US 14.5% less than the US
Australia 582.42K 73.4% less than the US 20.6% less than the US
Netherlands 26.47K 93.62% less than the US 27.6% less than the US
Malaysia 172.08K 95.74% less than the US 27.87% less than the US
Japan 132.37K 98.94% less than the US 29.55% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Singapore, Australia, Netherlands, Malaysia and Japan. Singapore has the highest CPM, Its CPC 93.62% less than the US and CPM 14.5% less than the US.


5. HomeAway Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Adventure travel 323.64M 16.18% less than HomeAway 1.05% less than HomeAway
CheapOair 224.37K 26.47% less than HomeAway 56.44% less than HomeAway
CarMax 14.8M 13.24% less than HomeAway 46.37% less than HomeAway
Paramount Pictures 29.5M 39.71% less than HomeAway 45.06% less than HomeAway
Salesforce.com 5.18M 5.88% less than HomeAway 22.04% less than HomeAway

Interests related to “HomeAway” include “Adventure travel”, “CheapOair”, “CarMax”, “Paramount Pictures” and “Salesforce.com”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “HomeAway” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.