Board games Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Board games”? What is the Facebook ads cost of interest “Board games”? ADCostly analyzed the advertising costs of the interest “Board games”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Board games”


Interest Audience CPC CPM
Board games 103.35M $0.73 $7.54

The interest “Board games” has 103.35M audiences in Facebook. The average CPC for interest “Board games” in 2020 is $0.73, and the average CPM is $7.54. Interests related to “Board games” include “Word games”, “Cranium (board game)”, “Music video game” and “Online poker”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $1.05, and the average CPM is $21.47.

Country Audience CPC CPM
India 16.74M 95.24% less than the US 97.67% less than the US
Philippines 8.68M 60.95% less than the US 89.43% less than the US
United Kingdom 5.58M 56.19% greater than the US 4.29% less than the US
Canada 3.31M 42.86% greater than the US 12.81% less than the US
Thailand 3.0M 74.29% greater than the US 83.05% less than the US

The interest”Word games” has 21.91M audiences in the United States. The average CPC is $1.05, and the average CPM is $21.47. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Canada and Thailand. India has the most audiences, Its CPC 95.24% less than the US and CPM 97.67% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 2.17M 71.43% greater than the US 19.05% less than the US
Germany 930.13K 57.14% greater than the US 18.49% less than the US
United Kingdom 5.58M 56.19% greater than the US 4.29% less than the US
Canada 3.31M 42.86% greater than the US 12.81% less than the US
Singapore 723.44K 33.33% greater than the US 47.04% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, Germany, United Kingdom, Canada and Singapore. Australia has the highest CPC, Its CPC 71.43% greater than the US and average CPM 19.05% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 620.09K 40.0% less than the US 162.09% greater than the US
United Kingdom 5.58M 56.19% greater than the US 4.29% less than the US
Canada 3.31M 42.86% greater than the US 12.81% less than the US
Germany 930.13K 57.14% greater than the US 18.49% less than the US
Australia 2.17M 71.43% greater than the US 19.05% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, United Kingdom, Canada, Germany and Australia. Poland has the highest CPM, Its CPC 40.0% less than the US and CPM 162.09% greater than the US.


5. Board games Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Word games 73.5M 41.1% less than Board games 29.31% less than Board games
Cranium (board game) 60.68K 72.6% less than Board games 61.14% less than Board games
Music video game 26.74M 12.33% less than Board games 43.24% less than Board games
Online poker 177.73M 4.11% less than Board games 93.1% less than Board games
Risk (game) 221.08M 158.9% greater than Board games 90.58% less than Board games

Interests related to “Board games” include “Word games”, “Cranium (board game)”, “Music video game”, “Online poker” and “Risk (game)”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Board games” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.