Games Facebook Ad Cost Report | ADCostly
Are you running Facebook ads for interest "Games"? What is the Facebook ads cost of interest "Games"? ADCostly analyzed the advertising costs of the interest "Games". ADCostly is the best Facebook ads cost analysis tool, providing CPC, CPM, CTR and CPA benchmarks for Games Facebook advertising to help you better adjust your Facebook ads cost. For more details, please check the website facebook cpm and Facebook ad benchmarks.
1. The Facebook Ads Cost Of Interest "Games"
| Interest | Audience | CPC | CPM |
| Games | 1.46B | $1.99 | $16.31 |
The interest "Games" has 1.46B audiences in Facebook. The average CPC for interest "Games" in 2020 is $1.99, and the average CPM is $16.31. Interests related to "Games" include "Open world", "Action games", "Online casino" and "Music video game". These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly. And you can check the target audience of Games through Facebook interest targeting tool, AdTargeting.
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2. Advertising Costs Of Top 5 Countries With The Most Audience
*Benchmark: The average CPC in the United States is $3.1, and the average CPM is $35.38.
| Country | Audience | CPC | CPM |
| India | 318.63M | 98.71% less than the US | 93.02% less than the US |
| Philippines | 127.16M | 100.0% less than the US | 95.03% less than the US |
| United Kingdom | 58.46M | 55.16% less than the US | 57.89% less than the US |
| Canada | 27.77M | 31.29% less than the US | 28.86% less than the US |
| Australia | 24.85M | 11.94% less than the US | 43.22% less than the US |
The interest"Open world" has 280.63M audiences in the United States. The average CPC is $3.1, and the average CPM is $35.38. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Canada and Australia. India has the most audiences, Its CPC 98.71% less than the US and CPM 93.02% less than the US.
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Learn More3. Advertising Costs Of Top 5 Countries With The Highest CPC
| Country | Audience | CPC | CPM |
| Australia | 24.85M | 11.94% less than the US | 43.22% less than the US |
| Canada | 27.77M | 31.29% less than the US | 28.86% less than the US |
| Hong Kong(China) | 5.85M | 49.03% less than the US | 61.98% less than the US |
| Germany | 17.54M | 53.55% less than the US | 56.61% less than the US |
| United Kingdom | 58.46M | 55.16% less than the US | 57.89% less than the US |
Except the United States, descending order according to CPC price, the top five countries are Australia, Canada, Hong Kong(China), Germany and United Kingdom. Australia has the highest CPC, Its CPC 11.94% less than the US and average CPM 43.22% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.
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4. Advertising Costs Of Top 5 Countries With The Highest CPM
| Country | Audience | CPC | CPM |
| Canada | 27.77M | 31.29% less than the US | 28.86% less than the US |
| Australia | 24.85M | 11.94% less than the US | 43.22% less than the US |
| Germany | 17.54M | 53.55% less than the US | 56.61% less than the US |
| United Kingdom | 58.46M | 55.16% less than the US | 57.89% less than the US |
| Singapore | 5.85M | 71.61% less than the US | 59.38% less than the US |
Except the United States, descending order according to average CPM price, the top five countries are Canada, Australia, Germany, United Kingdom and Singapore. Canada has the highest CPM, Its CPC 31.29% less than the US and CPM 28.86% less than the US.
5. Games Expansion Facebook Interests Analysis
| Interest | Audience | CPC | CPM |
| Open world | 48.48M | 71.86% less than Games | 63.34% less than Games |
| Action games | 179.89M | 56.28% less than Games | 38.5% less than Games |
| Online casino | 13.82M | 45.73% less than Games | 3.13% less than Games |
| Music video game | 26.74M | 67.84% less than Games | 73.76% less than Games |
| Third-person shooter | 32.02M | 41.71% less than Games | 12.94% less than Games |
Interests related to "Games" include "Open world", "Action games", "Online casino", "Music video game" and "Third-person shooter". These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest "Games" is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly. If you need more professional information, please check Dropshipping Product Research and Ecom Inspector Chrome Extension.
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