Action games Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Action games”? What is the Facebook ads cost of interest “Action games”? ADCostly analyzed the advertising costs of the interest “Action games”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Action games”


Interest Audience CPC CPM
Action games 179.89M $0.87 $10.03

The interest “Action games” has 179.89M audiences in Facebook. The average CPC for interest “Action games” in 2020 is $0.87, and the average CPM is $10.03. Interests related to “Action games” include “Beat 'em up”, “Dota 2”, “Open world” and “First-person shooter games”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.88, and the average CPM is $29.43.

Country Audience CPC CPM
India 26.08M 93.18% less than the US 97.76% less than the US
Philippines 20.87M 75.0% less than the US 95.34% less than the US
United Kingdom 6.84M 85.23% greater than the US 23.0% less than the US
Malaysia 6.12M 14.77% less than the US 85.46% less than the US
Brazil 4.86M 95.45% less than the US 97.11% less than the US

The interest”Beat 'em up” has 30.58M audiences in the United States. The average CPC is $0.88, and the average CPM is $29.43. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Malaysia and Brazil. India has the most audiences, Its CPC 93.18% less than the US and CPM 97.76% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Hong Kong(China) 1.08M 234.09% greater than the US 25.18% less than the US
Singapore 1.08M 205.68% greater than the US 52.26% less than the US
Germany 4.32M 110.23% greater than the US 37.44% less than the US
United Kingdom 6.84M 85.23% greater than the US 23.0% less than the US
Canada 3.24M 55.68% greater than the US 31.43% less than the US

Except the United States, descending order according to CPC price, the top five countries are Hong Kong(China), Singapore, Germany, United Kingdom and Canada. Hong Kong(China) has the highest CPC, Its CPC 234.09% greater than the US and average CPM 25.18% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 899.45K 36.36% less than the US 160.62% greater than the US
Belgium 1.26M 25.0% less than the US 5.4% less than the US
Australia 2.88M 29.55% greater than the US 9.21% less than the US
United Kingdom 6.84M 85.23% greater than the US 23.0% less than the US
Hong Kong(China) 1.08M 234.09% greater than the US 25.18% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, Belgium, Australia, United Kingdom and Hong Kong(China). Poland has the highest CPM, Its CPC 36.36% less than the US and CPM 160.62% greater than the US.


5. Action games Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Beat 'em up 9.57M 106.9% greater than Action games 37.19% less than Action games
Dota 2 45.38M 5.75% greater than Action games 41.97% less than Action games
Open world 48.48M 35.63% less than Action games 40.38% less than Action games
First-person shooter games 657.11M 2.3% less than Action games 10.07% less than Action games
Third-person shooter 32.02M 33.33% greater than Action games 41.58% less than Action games

Interests related to “Action games” include “Beat 'em up”, “Dota 2”, “Open world”, “First-person shooter games” and “Third-person shooter”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Action games” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.