First-person shooter games Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “First-person shooter games”? What is the Facebook ads cost of interest “First-person shooter games”? ADCostly analyzed the advertising costs of the interest “First-person shooter games”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “First-person shooter games”


Interest Audience CPC CPM
First-person shooter games 657.11M $0.85 $11.04

The interest “First-person shooter games” has 657.11M audiences in Facebook. The average CPC for interest “First-person shooter games” in 2020 is $0.85, and the average CPM is $11.04. Interests related to “First-person shooter games” include “Open world”, “Action games”, “Music video game” and “Latin American music”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.94, and the average CPM is $29.8.

Country Audience CPC CPM
India 129.45M 95.74% less than the US 98.19% less than the US
Philippines 61.11M 30.85% less than the US 89.8% less than the US
United Kingdom 24.97M 10.64% greater than the US 44.33% less than the US
Pakistan 23.0M 75.53% less than the US 94.7% less than the US
Bangladesh 20.37M 91.49% less than the US 89.5% less than the US

The interest”Open world” has 133.39M audiences in the United States. The average CPC is $0.94, and the average CPM is $29.8. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Pakistan and Bangladesh. India has the most audiences, Its CPC 95.74% less than the US and CPM 98.19% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Australia 12.49M 84.04% greater than the US 32.65% less than the US
NewZealand 1.97M 58.51% greater than the US 43.49% less than the US
Canada 12.49M 50.0% greater than the US 28.12% less than the US
Romania 3.29M 34.04% greater than the US 77.21% less than the US
United Arab Emirates 4.6M 32.98% greater than the US 62.28% less than the US

Except the United States, descending order according to CPC price, the top five countries are Australia, NewZealand, Canada, Romania and United Arab Emirates. Australia has the highest CPC, Its CPC 84.04% greater than the US and average CPM 32.65% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Poland 3.29M 30.85% less than the US 200.03% greater than the US
Canada 12.49M 50.0% greater than the US 28.12% less than the US
Australia 12.49M 84.04% greater than the US 32.65% less than the US
Netherlands 2.63M 0.0% less than the US 38.89% less than the US
Belgium 1.97M 6.38% less than the US 41.91% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Poland, Canada, Australia, Netherlands and Belgium. Poland has the highest CPM, Its CPC 30.85% less than the US and CPM 200.03% greater than the US.


5. First-person shooter games Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Open world 48.48M 34.12% less than First-person shooter games 45.83% less than First-person shooter games
Action games 179.89M 2.35% less than First-person shooter games 9.15% less than First-person shooter games
Music video game 26.74M 24.71% less than First-person shooter games 61.23% less than First-person shooter games
Latin American music 22.87M 172.94% greater than First-person shooter games 100.27% less than First-person shooter games
Risk (game) 221.08M 122.35% greater than First-person shooter games 30.16% less than First-person shooter games

Interests related to “First-person shooter games” include “Open world”, “Action games”, “Music video game”, “Latin American music” and “Risk (game)”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “First-person shooter games” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.