Gaming Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Gaming”? What is the Facebook ads cost of interest “Gaming”? ADCostly analyzed the advertising costs of the interest “Gaming”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Gaming”


Interest Audience CPC CPM
Gaming 65.63M $0.88 $5.22

The interest “Gaming” has 65.63M audiences in Facebook. The average CPC for interest “Gaming” in 2020 is $0.88, and the average CPM is $5.22. Interests related to “Gaming” include “Multiplayer online game”, “Player character”, “Game programmer” and “Desktop computers”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $2.2, and the average CPM is $20.41.

Country Audience CPC CPM
India 9.12M 97.73% less than the US 97.8% less than the US
Malaysia 2.56M 89.09% less than the US 83.39% less than the US
Pakistan 2.49M 98.64% less than the US 97.31% less than the US
Indonesia 2.3M 70.91% less than the US 96.47% less than the US
Bangladesh 1.97M 97.73% less than the US 98.24% less than the US

The interest”Multiplayer online game” has 11.88M audiences in the United States. The average CPC is $2.2, and the average CPM is $20.41. Except the United States, descending order by the number of audiences, the top five countries are India, Malaysia, Pakistan, Indonesia and Bangladesh. India has the most audiences, Its CPC 97.73% less than the US and CPM 97.8% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Germany 131.26K 87.73% greater than the US 61.83% less than the US
Canada 525.05K 6.82% less than the US 32.58% less than the US
United Kingdom 1.71M 10.45% less than the US 61.2% less than the US
Australia 459.42K 15.45% less than the US 0.2% less than the US
Japan 131.26K 27.73% less than the US 1.67% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Germany, Canada, United Kingdom, Australia and Japan. Germany has the highest CPC, Its CPC 87.73% greater than the US and average CPM 61.83% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Japan 131.26K 27.73% less than the US 1.67% greater than the US
Australia 459.42K 15.45% less than the US 0.2% less than the US
Canada 525.05K 6.82% less than the US 32.58% less than the US
Hong Kong(China) 328.16K 56.36% less than the US 44.34% less than the US
United Kingdom 1.71M 10.45% less than the US 61.2% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Japan, Australia, Canada, Hong Kong(China) and United Kingdom. Japan has the highest CPM, Its CPC 27.73% less than the US and CPM 1.67% greater than the US.


5. Gaming Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Multiplayer online game 3.87M 85.23% less than Gaming 191.0% less than Gaming
Player character 44.95M 72.73% less than Gaming 185.82% less than Gaming
Game programmer 166.05K 38.64% less than Gaming 30.65% less than Gaming
Desktop computers 183.36M 39.77% less than Gaming 141.76% less than Gaming
Amiga 59.35M 35.23% less than Gaming 346.36% greater than Gaming

Interests related to “Gaming” include “Multiplayer online game”, “Player character”, “Game programmer”, “Desktop computers” and “Amiga”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Gaming” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.