Indiegogo Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Indiegogo”? What is the Facebook ads cost of interest “Indiegogo”? ADCostly analyzed the advertising costs of the interest “Indiegogo”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Indiegogo”


Interest Audience CPC CPM
Indiegogo 15.69M $0.55 $10.85

The interest “Indiegogo” has 15.69M audiences in Facebook. The average CPC for interest “Indiegogo” in 2020 is $0.55, and the average CPM is $10.85. Interests related to “Indiegogo” include “Wearable technology”, “Fitbit”, “Ulule” and “Functional programming”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.61, and the average CPM is $23.71.

Country Audience CPC CPM
United Kingdom 1.11M 54.1% less than the US 30.66% less than the US
India 910.15K 86.89% less than the US 82.37% less than the US
Canada 753.23K 55.74% less than the US 31.17% less than the US
Australia 502.15K 54.1% less than the US 5.48% less than the US
Philippines 470.77K 73.77% less than the US 67.06% less than the US

The interest”Wearable technology” has 6.31M audiences in the United States. The average CPC is $0.61, and the average CPM is $23.71. Except the United States, descending order by the number of audiences, the top five countries are United Kingdom, India, Canada, Australia and Philippines. United Kingdom has the most audiences, Its CPC 54.1% less than the US and CPM 30.66% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Japan 62.77K 32.79% less than the US 10.38% less than the US
United Kingdom 1.11M 54.1% less than the US 30.66% less than the US
Australia 502.15K 54.1% less than the US 5.48% less than the US
Germany 298.15K 52.46% less than the US 19.82% less than the US
Singapore 251.08K 54.1% less than the US 33.83% less than the US

Except the United States, descending order according to CPC price, the top five countries are Japan, United Kingdom, Australia, Germany and Singapore. Japan has the highest CPC, Its CPC 32.79% less than the US and average CPM 10.38% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 62.77K 65.57% less than the US 5.27% less than the US
Australia 502.15K 54.1% less than the US 5.48% less than the US
Japan 62.77K 32.79% less than the US 10.38% less than the US
Switzerland 78.46K 62.3% less than the US 11.09% less than the US
Sweden 94.15K 75.41% less than the US 15.06% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Australia, Japan, Switzerland and Sweden. Denmark has the highest CPM, Its CPC 65.57% less than the US and CPM 5.27% less than the US.


5. Indiegogo Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Wearable technology 8.3M 49.09% less than Indiegogo 36.77% less than Indiegogo
Fitbit 17.12M 20.0% greater than Indiegogo 15.12% less than Indiegogo
Ulule 146.1K 3.64% less than Indiegogo 35.67% less than Indiegogo
Functional programming 2.46M 49.09% greater than Indiegogo 49.03% less than Indiegogo
Electric charge 48.78M 7.27% less than Indiegogo 19.54% less than Indiegogo

Interests related to “Indiegogo” include “Wearable technology”, “Fitbit”, “Ulule”, “Functional programming” and “Electric charge”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Indiegogo” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.