Insurance Facebook Ad Cost Report | ADCostly

Facebook ads cost tool - ADCostly

Are you running Facebook ads for interest "Insurance"? What is the Facebook ads cost of interest "Insurance"? ADCostly analyzed the advertising costs of the interest "Insurance". ADCostly is the best Facebook ads cost analysis tool, providing CPC, CPM, CTR and CPA benchmarks for Insurance Facebook advertising to help you better adjust your Facebook ads cost.


1. The Facebook Ads Cost Of Interest "Insurance"


Interest Audience CPC CPM
Insurance 399.95M $0.62 $11.04

The interest "Insurance" has 399.95M audiences in Facebook. The average CPC for interest "Insurance" in 2020 is $0.62, and the average CPM is $11.04. Interests related to "Insurance" include "Saving", "Travel insurance", "Whole life insurance" and "American Family Insurance". These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly. And you can check the target audience of Insurance through Facebook interest targeting tool, AdTargeting.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.74, and the average CPM is $29.17.

Country Audience CPC CPM
India 48.79M 87.84% less than the US 93.42% less than the US
Philippines 24.8M 87.84% less than the US 83.82% less than the US
United Kingdom 19.6M 95.95% less than the US 26.43% less than the US
Malaysia 15.2M 112.16% greater than the US 84.47% less than the US
South Africa 12.0M 100.0% greater than the US 92.8% less than the US

The interest"Saving" has 124.38M audiences in the United States. The average CPC is $0.74, and the average CPM is $29.17. Except the United States, descending order by the number of audiences, the top five countries are India, Philippines, United Kingdom, Malaysia and South Africa. India has the most audiences, Its CPC 87.84% less than the US and CPM 93.42% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Malaysia 15.2M 112.16% greater than the US 84.47% less than the US
Hong Kong(China) 2.8M 37.84% greater than the US 37.85% less than the US
Indonesia 2.4M 32.43% less than the US 83.3% less than the US
Germany 3.2M 50.0% less than the US 40.25% less than the US
Australia 8.4M 67.57% less than the US 13.68% greater than the US

Except the United States, descending order according to CPC price, the top five countries are Malaysia, Hong Kong(China), Indonesia, Germany and Australia. Malaysia has the highest CPC, Its CPC 112.16% greater than the US and average CPM 84.47% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Australia 8.4M 67.57% less than the US 13.68% greater than the US
United Kingdom 19.6M 95.95% less than the US 26.43% less than the US
Hong Kong(China) 2.8M 37.84% greater than the US 37.85% less than the US
France 799.9K 97.3% less than the US 39.7% less than the US
Germany 3.2M 50.0% less than the US 40.25% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Australia, United Kingdom, Hong Kong(China), France and Germany. Australia has the highest CPM, Its CPC 67.57% less than the US and CPM 13.68% greater than the US.


5. Insurance Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Saving 27.49M 37.1% less than Insurance 49.64% less than Insurance
Travel insurance 9.02M 37.1% less than Insurance 71.92% less than Insurance
Whole life insurance 906.27K 51.61% less than Insurance 75.36% less than Insurance
American Family Insurance 2.34M 33.87% greater than Insurance 34.69% less than Insurance
Pet insurance 3.77M 4.84% less than Insurance 25.54% less than Insurance

Interests related to "Insurance" include "Saving", "Travel insurance", "Whole life insurance", "American Family Insurance" and "Pet insurance". These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest "Insurance" is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


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