Scotland Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Scotland”? What is the Facebook ads cost of interest “Scotland”? ADCostly analyzed the advertising costs of the interest “Scotland”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Scotland”


Interest Audience CPC CPM
Scotland 70.66M $0.49 $11.62

The interest “Scotland” has 70.66M audiences in Facebook. The average CPC for interest “Scotland” in 2020 is $0.49, and the average CPM is $11.62. Interests related to “Scotland” include “Scotland national football team”, “Sweden national football team”, “United Kingdom” and “Wales national football team”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.54, and the average CPM is $19.4.

Country Audience CPC CPM
Vietnam 20.35M 240.74% greater than the US 59.74% less than the US
United Kingdom 13.0M 18.52% less than the US 27.42% less than the US
Thailand 3.89M 29.63% less than the US 81.44% less than the US
Australia 1.48M 53.7% less than the US 35.82% less than the US
Canada 1.27M 44.44% less than the US 34.48% less than the US

The interest”Scotland national football team” has 6.43M audiences in the United States. The average CPC is $0.54, and the average CPM is $19.4. Except the United States, descending order by the number of audiences, the top five countries are Vietnam, United Kingdom, Thailand, Australia and Canada. Vietnam has the most audiences, Its CPC 240.74% greater than the US and CPM 59.74% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
Vietnam 20.35M 240.74% greater than the US 59.74% less than the US
United Kingdom 13.0M 18.52% less than the US 27.42% less than the US
Thailand 3.89M 29.63% less than the US 81.44% less than the US
Canada 1.27M 44.44% less than the US 34.48% less than the US
Australia 1.48M 53.7% less than the US 35.82% less than the US

Except the United States, descending order according to CPC price, the top five countries are Vietnam, United Kingdom, Thailand, Canada and Australia. Vietnam has the highest CPC, Its CPC 240.74% greater than the US and average CPM 59.74% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Denmark 282.66K 79.63% less than the US 67.58% greater than the US
Netherlands 423.99K 81.48% less than the US 48.04% greater than the US
France 565.32K 79.63% less than the US 17.01% less than the US
United Kingdom 13.0M 18.52% less than the US 27.42% less than the US
Canada 1.27M 44.44% less than the US 34.48% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Denmark, Netherlands, France, United Kingdom and Canada. Denmark has the highest CPM, Its CPC 79.63% less than the US and CPM 67.58% greater than the US.


5. Scotland Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Scotland national football team 710.81K 57.14% less than Scotland 65.15% less than Scotland
Sweden national football team 752.2K 55.1% less than Scotland 43.12% less than Scotland
United Kingdom 248.33M 36.73% greater than Scotland 0.77% less than Scotland
Wales national football team 1.47M 20.41% less than Scotland 32.36% less than Scotland
Bulgaria national football team 192.32K 55.1% greater than Scotland 74.1% less than Scotland

Interests related to “Scotland” include “Scotland national football team”, “Sweden national football team”, “United Kingdom”, “Wales national football team” and “Bulgaria national football team”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Scotland” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.