Smart TV Facebook Ad Cost Report | ADCostly

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Are you running Facebook ads for interest “Smart TV”? What is the Facebook ads cost of interest “Smart TV”? ADCostly analyzed the advertising costs of the interest “Smart TV”. Then ADCostly produced the following data report. The report includes average CPM, CPC, CTR and CPA cost benchmarks. Hope it can help you make a cost less ad.


1. The Facebook Ads Cost Of Interest “Smart TV”


Interest Audience CPC CPM
Smart TV 66.58M $0.29 $3.91

The interest “Smart TV” has 66.58M audiences in Facebook. The average CPC for interest “Smart TV” in 2020 is $0.29, and the average CPM is $3.91. Interests related to “Smart TV” include “Remote control”, “Sony Pictures Entertainment”, “AXN” and “1080p”. These related Facebook interests can be included in the keywords when advertising. Their reports can be viewed at the end of this report. If you need to get more audience of interests, you can check it through ADCostly.


2. Advertising Costs Of Top 5 Countries With The Most Audience


*Benchmark: The average CPC in the United States is $0.71, and the average CPM is $16.55.

Country Audience CPC CPM
Brazil 7.46M 80.28% less than the US 73.11% less than the US
Mexico 3.99M 81.69% less than the US 71.36% less than the US
India 3.93M 87.32% less than the US 84.23% less than the US
Thailand 3.66M 87.32% less than the US 66.59% less than the US
Philippines 3.4M 83.1% less than the US 73.9% less than the US

The interest”Remote control” has 3.6M audiences in the United States. The average CPC is $0.71, and the average CPM is $16.55. Except the United States, descending order by the number of audiences, the top five countries are Brazil, Mexico, India, Thailand and Philippines. Brazil has the most audiences, Its CPC 80.28% less than the US and CPM 73.11% less than the US.


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3. Advertising Costs Of Top 5 Countries With The Highest CPC


Country Audience CPC CPM
United Kingdom 1.2M 49.3% less than the US 36.86% less than the US
Canada 466.06K 64.79% less than the US 24.59% less than the US
Singapore 399.48K 76.06% less than the US 19.21% less than the US
Germany 665.81K 77.46% less than the US 13.6% less than the US
France 332.9K 77.46% less than the US 53.35% less than the US

Except the United States, descending order according to CPC price, the top five countries are United Kingdom, Canada, Singapore, Germany and France. United Kingdom has the highest CPC, Its CPC 49.3% less than the US and average CPM 36.86% less than the US. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.


4. Advertising Costs Of Top 5 Countries With The Highest CPM


Country Audience CPC CPM
Chile 2.66M 83.1% less than the US 19.46% greater than the US
Germany 665.81K 77.46% less than the US 13.6% less than the US
Singapore 399.48K 76.06% less than the US 19.21% less than the US
Canada 466.06K 64.79% less than the US 24.59% less than the US
United Kingdom 1.2M 49.3% less than the US 36.86% less than the US

Except the United States, descending order according to average CPM price, the top five countries are Chile, Germany, Singapore, Canada and United Kingdom. Chile has the highest CPM, Its CPC 83.1% less than the US and CPM 19.46% greater than the US.


5. Smart TV Expansion Facebook Interests Analysis


Interest Audience CPC CPM
Remote control 36.64M 44.83% less than Smart TV 237.85% less than Smart TV
Sony Pictures Entertainment 53.23M 217.24% greater than Smart TV 139.39% less than Smart TV
AXN 3.42M 20.69% less than Smart TV 16.62% less than Smart TV
1080p 89.3M 0.0% less than Smart TV 0.0% less than Smart TV
Video on demand 125.79M 41.38% less than Smart TV 14.32% less than Smart TV

Interests related to “Smart TV” include “Remote control”, “Sony Pictures Entertainment”, “AXN”, “1080p” and “Video on demand”. These Facebook interests all have a good number of audiences, and their comparison with the average CPM and CPC data of the interest “Smart TV” is shown in the table above. These are all good keywords when you run Facebook ads. More detailed CPC and CPM can be viewed on the Audience page of ADCostly.